We're seeing a huge increase in demand for companies who want to use analytics to make their brands more interactive, experiential and measurable.
Irvine, Calif. (PRWEB) November 16, 2010
StudioPMG, a pioneer in advanced interactive marketing and live events across multiple industries, today announced it has appointed Christian Mouritzen and Michael J. Zuganelis as Vice Presidents of Business Development. In their new roles, Mouritzen and Zuganelis are responsible for cultivating relationships, generating leads and growing StudioPMG's business.
Building on significant growth in the last two years through the success of leading companies in healthcare, automotive and other industries, StudioPMG is positioning itself to build on that growth and strengthen its leadership role in the interactive digital experience field. By appointing veteran sales executives Mouritzen and Zuganelis to strategic management roles, the company is building up its resources in order to meet demand and drive additional growth in all segments of its business.
“We're seeing a huge increase in demand for companies who want to use marketing analytics to make their brands more interactive, experiential and measurable,” explains StudioPMG’s Executive Vice President, Chris Atkinson. “In order to keep up with the demand and capitalize on our success, we’ve hired two top executives who can add a great deal of business development experience and expertise to our team.”
Christian Mouritzen’s expertise lies in building long-term global customer relationships. He spent the past year as Vice President Sales and Marketing for Capita Technologies, Inc. where he managed overall sales and marketing strategy and execution. Prior to that he served as Capita’s Vice President of e-Marketing for eleven years, creating the company’s e-Marketing Practice from the ground up. Before that Mouritzen held various sales and marketing management positions at a variety of companies including Paravision Software, Inc., HNC Software Inc., Vista International, Landor Associates and Invision Co. Mouritzen holds an MBA in Corporate Strategy and Marketing from the University of Michigan, Ann Arbor.
Michael J. Zuganelis offers valuable business development expertise in the direct marketing industry. Prior to his current position, he served as Vice President of Business Development at Global Experience Specialists of Viad Corporation. There he was responsible for targeting global enterprise business leveraging all lines of business including branding, exhibitions and exhibits. Before that, Zuganelis established an OEM communications sales product program as Director of Marketing and Sales/Business Development at Kanematsu USA Inc., where he increased the annual revenue from $1 million to $16 million. He has also held positions at CompuMat Inc. and Pacific Stereo Corp.
StudioPMG, a full-service interactive digital experience agency, combines an intuitive user experience with cutting-edge animation and marketing analytics to deliver high-impact, measurable marketing outcomes for its clients. Its expertise involves creating experiences for live events including trade shows, corporate events, product launches as well as related website, web based experiences and mobile apps. A proven authority on all aspects of face-to-face brand interaction and data collection, StudioPMG prides itself at finding just the right solution for even the most unusual challenges. With offices in Irvine, California, StudioPMG has a global list of customers that includes Kodak, Toyota, Lexus, Novartis, Astra Zeneca, Edwards Lifesciences and Bristol-Myers Squibb. To find out more about how StudioPMG can Activate Your Brand, please visit http://www.studiopmg.com.
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