Students have some serious spending power, and while this is valuable information for marketers, what would be even more helpful is knowing where, exactly, this money is being spent.
Austin, TX (PRWEB) March 28, 2014
Despite the stereotype of the broke college student, working three jobs and surviving on Ramen noodles, there's no doubt that students have some serious spending power--$404 billion total for the 2013-2014 academic year, to be precise.
And while this is valuable information for marketers, what would be even more helpful is knowing where this money is going and what, exactly, $404 billion is being spent on. Study Breaks--a leading college media entertainment company--wanted to find out and teamed up with its sister company, Shweiki Media Printing Company, to launch a survey designed to determine how much students are spending on what. From basic living expenses (think rent, groceries and gas) to fashion, electronics, alcohol and even marijuana, the survey aims to discover how marketers can count on students spending their money.
The full survey on college students' spending can be found here. We look forward to sharing the results.
Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.
Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock). (Studybreaks.com)