Study Breaks College Media Presents Must-Read Marketing Strategies for Utilizing the Popular Technology Known as GIFs in Email Marketing, Social Media and Web Graphics

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GIFs are not only great tools for entertainment sites; they are also an excellent marketing tool that can be used to spice up email marketing, social media and web graphics, attracting the attention of current and prospective clients and improving click-through rates. Here Study Breaks--a leading college media entertainment company--presents businesses with must-read tips for how to best utilize GIFs for marketing purposes.

A simple way to think of GIFS: How much more interesting, effective and eye-catching would an image be if it were moving?

Recruiting GIF technology to one's site could boost ad revenues, as ad men are continuously intrigued, fascinated and won over by both aesthetics and improved click-through rates.

A Brief History of GIFs:

The GIF has been adding motion to still imaging since 1987. In the beginning, GIF animation was reserved for the pros; the only people building them were clip art enthusiasts and pre-social media innovators looking to take their content viral. But as the development of sharing technology launched video content into the forefront, more and more GIF images started popping up within Internet space (thanks to a mixture of supply/demand and improved GIF generator technology). Today, companies like Cinegif and Cinemegraphs.com are making it easy for small businesses to build beautiful GIF images designed to upgrade a marketing campaign or support a new wave of premium web advertising.

Marketing with Gif:

-Email Marketing-

Looking to cut through email marketing noise? Perhaps a well-placed, high-res GIF image is just the answer for spicing up one's ROI. With email marketing growing at about a 20% annual rate, marketers are looking harder than ever for techniques to instantly separate themselves from the rest of the competitors in their field. A unique, flowing image certainly fits that bill. In fact, companies like Coca Cola, American Apparel, and HubSpot are already rolling out GIF animation in their email marketing structure.

-Social Media-

One of the most advantageous components of modern day GIFs is how multi-dimensional they are. Video clips, memes, and multiple photography shots can all be edited to form one marketing tool. When GIF builders stumble upon a trending form of Internet culture (memes last year, for example), they can adapt their GIFs to meet that model, share it on social media pages and greatly increase their chances of promoting viral content. (Take, for example, Experian Marketing Services, a company claiming it's seen 72% of its clients who’ve utilized animated GIF's or cinemagraphs experience higher transaction-to-click rates.)

-Web Graphics-

Maintaining an updated web graphic is important to most businesses looking to stay on top of a fast-paced industry. After all, one isn’t likely to view a clearly outdated site and claim, "Wow these guys really have it together!" But designing online eye candy is more important than just saving face. Recruiting GIF technology to one's site could boost ad revenues, as ad men are continuously intrigued, fascinated and won over by both aesthetics and improved click-through rates.

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by the hassle-free printer and publisher Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock). (Studybreaks.com)

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David Reimherr
Shweiki Media
512.480.0860
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