Perhaps the most beneficial aspect of a nation of Glass-wearers to marketers is the addition of social media involvement with one's page. Suddenly, precious content marketers have so longed for could fall directly into their laps.
Austin, TX (PRWEB) May 16, 2013
As we approach the midpoint of 2013, marketers know one thing for sure- the landscape is quickly changing. Print ads are literally transforming into video, thanks to augmented reality. Social media is constantly evolving and adding new features (along with new social sites). And still, email marketing and door-to-door flyers hold on strong to their niche of communication media. For the most part, small business owners have been willing (and even eager) to adapt, as most are technology lovers themselves, and many more understand the benefits added when one connects directly with their customers. Rarely does a technology come along that knocks the floor out from under marketers' preferred platforms (think television/smartphones/Facebook), but Google Glass seems to be one of those, or at the very least of their nature.
Google Glass and You
While many people know that Google has released some beta forms of Google Glass to various tech-venturers for documented testing, what's not clear is how business owners (or members of society in general) are going to react to the onslaught of issues regarding the technology. Many have voiced concerns over a lack of privacy (not being able to see what/when someone is recording, along with the availability for hacking into one's vision.) Meanwhile, others praise the headset for its uniqueness and ease of use. For example, one can imagine the possibilities that would result from taking a picture instantly from their eyes’ perspective: candidness like never before. Debates regarding Google Glass seem to be void for now, until its full launch sometime next year. In the meantime, the question is whether marketers should begin changes now that could place their business ahead of the game when Google Glasses inevitably appear.
Marketing with Glass
Many industries such as movie theaters and casinos are already banning the technology from entrance into their facilities and would have to undergo drastic (and at this point, unforeseen) changes before any allowance could occur. But for most small business owners, the question remains: Do the potential pros of embracement outweigh the cons?
Perhaps the most beneficial aspect of a nation of Glass-wearers to marketers is the addition of social media involvement with one's page. Just as the camera phone saturated social sites with a plethora of photos, Glass will serve as a catalyst for all forms of recordation. Check-ins, "foodie" photos, and general updates could potentially skyrocket as a new form of communication demands our attention. Suddenly, precious content marketers have so longed for could fall directly into their laps, providing a definite advantage for those who are ready for the technology’s infiltration into everyday life.
It’s always a goal to cut through advertising noise, and what better way could there possibly be than by running a promotion through a medium that links directly to the advertising target's eyeball. The possibilities for advertising with Glass are, in a word, endless. Video links, coupons, and even notifications when a customer is within a certain radius of one's business, are not only possibilities but definites. In a future where Glass roams free, one will be drifting constantly through a virtual/real world hybrid, constantly complete with everything the Internet has to offer. The idea of marketing online but not within the Glass realm simply wont exist. Of course, only those who wear the product will be susceptible to this virtual reality, which may be enough evidence to initially embrace the technology, and therefore attract the users.
For now, all marketers can do is wait and plan. After all, no one fully knows that the market for what's essentially a funny-looking cell phone will take off, and some who do appreciate the look might not buy into the idea over privacy concerns. To implement changes anticipating a target market that doesn't yet exist may seem counter-productive in the truest since of the word, but if there’s one thing marketers can know for sure, it's that the landscape is quickly changing, and it’s always a good idea to be prepared.
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