Study Breaks College Media Presents Must-Read Tips on How to Effectively Conduct Online Contests and Promotions that Both Engage Current Users and Attract New Ones

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These days, business owners are always looking to grow their online presence through social media, SEO optimization and more; Study Breaks--a leading college media entertainment company--presents must-read tips for another form of online promotion: contests. Unlike standard Internet tools and practices, contests don't just reach current users/consumers but have the potential to draw in new ones as well; Study Breaks explains how to carry them out effectively.

Build a team, plan a contest and--bam!--grow revenue

A well-run contest uses promotional techniques to entice new users into participation, which is a crucial attribute in the development of a healthy consumer/producer online relationship.

These days, most business owners are constantly looking to grow their online presence. Social media/Google/email marketing are effective forms of online promotion, but they are tactics that are still somewhat limited in the sense that they typically only market to those already stored as friends/followers/email addresses. That creates a conundrum: How does one market to new users using the same tools? One answer could come in the form of a contest. A well-run contest uses promotional techniques to entice new users into participation, which is a crucial attribute in the development of a healthy consumer/producer online relationship.

(For a free webinar on online contests, click here.)

Contest Planning

The promotional strategy process generally breaks down into three stages: building a team, choosing a promotion (and the details that go with it), and developing newfound interest into revenue.

Building a Team—The Necessities:

  •     Having the essentials such as a Facebook, Twitter and a website
  •     Using Facebook or an outside strategy to grow an email database
  •     Having a task force dedicated to promoting the contest itself

Choosing a Promotion

Many factors go into choosing a solid, worthwhile promotion. Most contest strategists start by looking at their environmental forces (time of year, target user demographics, promotional niche market) and look to run a contest that will be broad enough to generate user input that might not have previously existed (without diminishing the company’s core values). Once one decides on the actual promotion, the next step is deciding how long to run it (a shorter time might be seen as more exclusive, but one would lose in the number of overall viewers), and what price discount/prize the company should use to entice users.

How to Monetize Contests

One of the main things business owners need to consider when looking to capitalize as much as possible on their contests is running them through as many forms of media as possible. As a business, one’s success lies in the growth of either a system database or potential users of a product/service. Contest-savvy businesses (if possible) should look to employ a third-party form of traditional media to grow their audience, and then push new users towards their various new-media platforms (smartphone/laptop/tablet). One should remember that all growth leads to more. A small advertising premium could be the investment needed to build one's promotion to a level of reach previously unmatched. If one doesn't have the means to acquire advertising services, the discount/prize offered must be heavily considered (as that remains the main driving point for participants).

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and two southeast cities (Athens, GA; Columbia, SC). (

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David Reimherr
Shweiki Media
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