Style Goes Virtual and Lets You Break Your Mold: Extreme Style by VO5(R) Hosts Playful Destination for Today's Edgy Trend-setters

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There is no longer a need to feel hesitant about stepping outside your comfort zone. VO5 is challenging you to "Dip Out" and not wait until L8R to break out of your beauty shell and reinvent yourself virtually at the new VO5.com and flirt a little on the way.

Men and women believe that hair can define individuality, and what better way to challenge the norm than to do it virtually at VO5.com.

    A Virtually New You

At the reinvented site, you are privy to an edgy, yet playful, destination where individual shyness is checked at the door and self-expression emerges. If you ever feel like putting green streaks in your hair or cutting your locks into a rocked-out bob, then your first stop on the site should be the Extreme Style by VO5 salon. While you're there, bring out your inner stylist by uploading a personal photo and cutting, coloring, blowing out and primping your hair to whatever suits your mood. Then, pass along your photo onto a friend and challenge them to break their beauty mold. Now that you've had fun styling, get ready to flirt.

Let the Flirting Begin

"Hey, do you come here often? Your eyes are blue, like the ocean. And baby, I'm lost at sea." You're going to need better lines than that to vie for bragging rights as top flirter in the Ultimate Flirting Championship at VO5victoryhair.com. Get your flirt on and play the Ultimate Flirting Championship - a tournament where the sexy win big! Here, you create a hot avatar and work your best pick-up lines live on virtual singles nationwide.

"VO5.com is the ultimate destination for women and men alike who are itching to step out of the box," says Rob Keen, VO5 marketing director. "Men and women believe that hair can define individuality, and what better way to challenge the norm than to do it virtually at VO5.com."

If virtual gaming wasn't enough inspiration for users to break the mold, Extreme Style by VO5 is sponsoring this year's MySpace Concert Tour featuring artists Hellogoodbye and Polysics. Check out a complete tour schedule at VO5.com. Before leaving the website, don't forget to check out the link to the VH1 hit "America's Most Smartest Model" to see how brains and beauty meet to win the Extreme Style by VO5 grand prize of $100,000.

Extreme Style by VO5 is available nationwide at mass market outlets, drug and food stores for $3.49 in varieties including: Weightless Volumizing Mousse, Curvaceous Curls Styling Mousse, Max Hold Hairspray, Volume Blast Styling Spray, Ultimate Hold Power Gel, and Reworkable Putty.

Alberto-Culver Boiler Plate

The Alberto-Culver Company (NYSE: ACV) is a global manufacturer, marketer and distributor of personal care products with sales worldwide in more than 100 countries. It includes such leading brands as Alberto VO5(R), St. Ives(R), TRESemme(R) and Nexxus(R) Salon Hair Care. Its Pro-Line(R) International unit is the second-largest producer in the world of products for the ethnic hair care market with leading brands including Just For Me(R), Motions(R) and Soft & Beautiful(R). To learn more about Alberto-Culver and its brands, visit http://www.alberto.com.

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Alexis Tedesco
M. BOOTH & ASSOCIATES
212-481-7000, ext. 3
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