Zerran International Relocates Corporate Headquarters & Triples Capacity

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Expansion Fueled by International Interest in RealLisse® Vegan Hair Smoothing Treatment and Growth of Domestic Hair Care Industry

RealLisse® Stylist Trial Kit

Timing was opportune,” says Zerran International president Steve Saute. “International interest is high, American consumers want
alternatives to harsh chemicals as stylists are contemplating the effect of products on their occupational health.

Zerran International Corporation, maker of Zerran Hair Care professional wet lines and specialty in-salon treatments, begins its 26th year in new corporate headquarters. The move to 40,000 square feet of integrated offices, education center, warehousing and shipping space effectively triples the company capabilities. Adding in existing laboratory and manufacturing areas, Zerran facilities now encompass nearly 200,000 square feet in its entirety.

“Timing was opportune,” says Zerran International president Steve Sauté. “We see it in the confluence of high international interest in our products as evidenced at Cosmoprof Bologna last week, American consumers increasingly seeking alternatives to harsh chemical smoothers, and a real uptick in stylists everywhere contemplating the effect of products on their occupational health.”

In fact, according to the just-released 2011 Professional Salon Industry Haircare Study from leading salon industry authority PCR, U.S.revenues for all salon industry services (hair, skin, nails) plus salon retail rose a robust 4.2 percent in 2011 to $72.41 billion. The U.S. salon hair care market (services and retail) segment, consisting of nearly 280,000 salons and barbershops measured $61.32 billion, about 3.5 percent growth. Cutting and styling, hair color and straightening/smoothing services were reported up between three to four-and-a-half percent.

Effective Apr. 2, 2012, Zerran International Corporation is located at 12820 Pierce Street, Pacoima, CA 91331. All contact numbers remain unchanged. For distribution inquiries, contact director of distributor operations Grant Samples at (800) 626-1921, email: grants(at)zerranhaircare(dot)com.

About RealLisse® Vegan Hair Smoothing System
A revolutionary Catalyst introduces vegan proteins from wheat, corn and oats to the hair shaft. The heat-activated formula eliminates frizz and reduces unwanted curl and unruly volume. A flat iron developed to Zerran specifications, meeting the 450°F heat standard, is essential for superior results. Some attributes include: pH balanced, no masks or scalp balms required, no special venting system needed, no irritating fumes and no harsh chemicals. Average treatment time is 90 minutes and hair may be washed 24 hours following treatment. Hair will have natural body, movement and be responsive to thermal curling. Treatment effects will last from 2 - 4 months, depending upon client variables.

About Reform® Natural Hair Straightening System
Zerran Reform® is a 100 percent vegan, patented method to achieve straight, sleek hair permanently without harsh chemicals. The gentle formula, scented with natural essential oils, allows reprocessing from roots to ends without breakage. A flat iron developed to Zerran specifications, meeting the 450°F heat standard, is recommended for superior results. Reform® permanently relaxes or straightens the hair and contains no formaldehyde, aldehydes, thioglycolates, sodium hydroxide or guanidine hydroxide. There are no harsh chemicals, no objectionable odors and no need for gloves or protective balms. Reform® is easy to use and safe for all hair types, including resistant hair.

About Dermatological Testing
Using the human repeat insult patch test (HRIPT), an independent FDA registered and California certified lab tested all Zerran Reform® and RealLisse® products for two months on 50 subjects wearing no gloves, with no negative skin reaction on any subject.

About Zerran International
Zerran International Corporation is a privately owned manufacturer and global distributor of Zerran Hair Care products for the professional salon industry. Based on intensive scientific research and centuries-old botanical tradition, the company has formulated and delivered 100 percent vegan shampoos, conditioners and styling products utilizing renewable botanical extracts and essential oils since 1986. Zerran International Corporation is headquartered in Los Angeles, California. For more information, go to http://www.zerran.com Contact: Cindy Van Steelandt, marketing director. Call 800-626-1921 or email cindyv(at)zerranhaircare(dot)com.
Website: Zerran.com
Twitter: @zerranhaircare
Facebook: facebook.com/ZerranIntlHaircare

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Cindy Van Steelandt, Marketing Director

Kyrian Corona, Press Relations Consumer & Broadcast
Zerran International
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