Transverse COO Will Keynote at SugarCon 2012 About Combining Activity-Based Billing and CRM

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Chris Couch joins SugarCRM CEO Larry Augustin to discuss new approaches to billing for SugarCRM users.

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Transverse LLC today announced COO and co-founder Chris Couch will keynote with SugarCRM CEO Larry Augustin at SugarCon 2012, a conference geared toward customers, partners and developers in the CRM space. This talk on Wednesday, April 25 at 1:30 pm PDT, will focus on the opportunities to generate more profit and build lasting relationships by combining the capabilities of CRM and activity-based billing.

Also at SugarCon 2012, Couch will present additional detail on how TRACT® – the all-in-one subscription management, rating and activity-based billing platform from Transverse – can help businesses see customer activities in real-time, create new revenue streams, identify emerging market trends, and build more lasting relationships with customers.

In addition to speaking, Transverse representatives will be onsite at SugarCon 2012 to demo TRACT, and to speak with SugarCRM users about how to make billing a strategic business asset. Please visit Transverse at Booth 124 at SugarCon 2012, located at the Palace Hotel in San Francisco.

Additional Resources:
Set-up a meeting with Transverse at SugarCon 2012: skutach (at) gotransverse (dot) com.
Follow Transverse and TRACT on Twitter @tractbilling.
Read about the latest trends in billing and subscriptions on our blog.

About Transverse
Transverse powers TRACT, the all-in-one activity, rating and subscription billing platform that can bill for anything that can be measured. SaaS, cloud, MSP, ISVs, telcos and wireless providers with activity-based business models use TRACT to automate billing, increase revenue, identify customer trends, and deepen customer loyalty. Learn more at

Press Contact:
Miriam Cox, Director of Marketing Communications at Transverse
+1 512-796-2062

Miriam Cox  |  Marketing Communications at Transverse  |  mcox(at)gotransverse(dot)com

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