The New Valentine's Day Massacre - Her Needs, Your Credit Card

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Online dating site, notes Valentine’s Day trend changes. It’s Valentine’s Day during a time of economic recession. Romance is a dying concept and the women of today are now screaming that famous line from the movie Jerry Maguire, “Show Me the Money!”

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“Roses and chocolates?” laughs Steven Pasternack, CEO of “That will barely get your foot in the front door.

Times have changed and so have traditional trends, especially on the upscale dating site Traditionally a man was safe on Valentine’s Day if he gave his love interest a dozen red roses and a box of chocolates, but over the recent years that has changed.

“Roses and chocolates?” laughs Steven Pasternack, CEO of, a popular upscale internet dating site catering to attractive women and wealthy men. “That will barely get your foot in the front door. There better be much more.

Men on this website give extravagant gifts such as condos, cars, diamonds and trips around the world. Forget the fact that the world is in a financial recession, the women on this site are spoiled, stunning beauties that expect to be treated in the same manner that they have become accustomed to over the years and they don’t care if financial times are tough. It’s not their problem, it’s yours.”

In a recent poll taken on, these attractive women, overwhelmingly stated they require much more than roses. It seems that a great number of Sugarbabes (as the women prefer to be known) feel it’s a step backward to reserve romance and pampering to February 14th alone.

“Romance is nice”, stated one female member (who happens to be an ex playboy model), but where does that get me in life? It doesn’t help pay my bills or let me experience the world in the luxurious lifestyle I deserve. I need something more substantial.

I’m a beautiful, sexy woman; I can get roses from men any day of the year, so why should I settle for that on Valentine’s Day? Show me I’m special, show me you care, show this to me with a new Mustang convertible. Then you have my attention. But don’t forget, it is Valentine’s Day and a girl still expects her roses and box of chocolates.”

According to Mr. Pasternack, the very basis of why a sugar daddy relationship works is the idea that the woman is pampered and catered to on a regular basis. With popular opinion pigeon-holing romance and wining and dining to one day a year, this seemingly negates all a Sugarbabe feels she is entitled to every day of the year.” It would appear that’s continued success may also be due in part to the struggling economy and its exceptionally attractive female members realizing that they are a valuable commodity that wealthy men will always place great value upon. is an internet dating site that was founded in 2002. Since its inception they have appeared in the media numerous times in print, radio and TV, in both the United States and abroad. offers a unique dating experience to meet the demand of its members who desire to meet others considered to be attractive and affluent.


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