Sukay & Associates Appoint New Executive Vice President to Manage “Vast Increase” in Prospect List

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Sukay & Associates is delighted to announce the appointment of Melissa Holliday as Executive Vice President. The appointment was made in response to a huge increase in interest in the financial advisory firm over the last three months.

Sukay & Associates
Melissa has the insurance expertise and skills to help us build on this success.

Sukay & Associates launched a new website at the beginning of June which has resulted in a sudden growth in the business. They report that the website has had a 900% increase in traffic between June and August. This increased traffic has led to a fast-expanding contact list and required the hiring of an experienced insurance and finance specialist.

The firm deals exclusively with insurance agencies, building short and long-term plans and brokering transactions. According to CEO Tom Sukay, that exclusive market required someone with real insurance experience, “I spoke to John about hiring someone who can clearly convey the principles of the firm and expand upon the existing skill sets of the company. Melissa has that insurance expertise and the experience and skills to help us build on this success.”

Ms. Holliday arrives at Sukay with 20 years of insurance experience. Her career began at Chesley & Cline Insurance, which was later acquired by Commerce Bancorp Inc. After the acquisition, she became heavily involved in the transition process of agencies purchased by Commerce Bancorp. At Commerce National Insurance Services Inc., Ms. Holliday rose to the role of Operational Assistant to the President and Chief Executive Officer. During that time, she developed a strong working relationship with Sukay’s President John Biasiello.

When asked about the new role, she said she feels that now is the “perfect time to return to the insurance industry” and that she is “extremely excited to be working with John and Tom (Sukay) again.”

Sukay CEO Tom Sukay hailed the appointment as a sign of the growth within the firm. He said, “We’ve had such a huge increase in our contact lists over the last 3 months, we wanted to bring in someone who could work with that list and allow us to really focus on our client’s needs.”

Sukay attributes the recent growth to a successful relaunch of their online presence.

He said, “Since we revamped our strategy and our website, we’ve gotten our message out there and seen some amazing results. The challenge now is to build on those results while keeping our ethical dedication to our clients needs. Melissa will be a huge part of making that happen.”

Sukay & Associates, Inc. is a financial advisory firm that focuses exclusively on representing insurance brokers in business transactions. We work closely with a limited number of clients, at one time, to ensure that we exceed expectations and deliver superior results.

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Olivia Johnson
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