Social media and its incredible reach have so much marketing and sales potential, and Social Commerce is a strong example of how that potential can be put to constructive use for online stores
Franklin, TN (PRWEB) April 21, 2010
As a standard feature of Sum Effect's CoreCommerce software, an all-in-one e-commerce software platform, Social Commerce gives online stores the opportunity to tap into more than 250 million Facebook users using the site's selling potential. Appearing as a tab (labeled "My Store") at the top of the user's Facebook page, Social Commerce is an easy-to-install application that directly links products featured on a Facebook corporate/personal page to CoreCommerce.
With Social Commerce, online stores can harness the power of social media cross-channels to feature hot-selling items that shoppers can automatically add to their shopping carts. Simply clicking "Add to Cart" redirects the shopper to the online store's shopping cart where he/she can immediately proceed to check-out.
"Social media and its incredible reach have so much marketing and sales potential, and Social Commerce is a strong example of how that potential can be put to constructive use for online stores," said Matt DeLong, president and CEO of Sum Effect Software. "With businesses around the world creating corporate Facebook pages, the Social Commerce application is a simple complementary channel for driving more sales."
Currently, more than 1,000 Facebook users leverage Social Commerce. For more information, visit http://www.corecommerce.com/blog/increase-ecommerce-sales-using-facebook-with-social-commerce/.
About Sum Effect Software, Inc.®
Based in Franklin, Tennessee, Sum Effect Software, Inc. is dedicated to providing software that makes marketing, selling and supporting products and services easier for merchants. The company's products, which cater to the small-to-medium sized retail market, include CoreCommerce, an SaaS E-Commerce platform; digiSHOP, a PHP E-Commerce product; fireBLAST e-mail marketing software; and chatFUSE live sales/chat software. The privately-owned company serves an international base of business customers. News and information are available at http://www.sumeffect.com.