Spring Sunshine Sees Summer Sandal Sales Soar at Fitness Footwear

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Warm March sunshine has brought an early start to the summer rush to purchase a pair of high quality sandals.

All new shoes get tested before we consider offering them to our clients. If they are not good enough for the Fitnessfootwear.com team, we don't stock them. It's as simple as that

A little bit of sunshine and some warm weather has started getting people in the mood for balmy summer nights and brings some much needed respite from the cold drab and dreary winter months. Having a couple of months work already clocked up, many people are starting to take holidays in the sun, and that means a new summer wardrobe. Naturally, matching footwear is a must, and Warm March sunshine has brought an early start to the summer rush to purchase a pair of high quality sandals and flip-flops are the natural choices.

High quality outdoor footwear specialists, Fitnessfootwear.com have already seen their summer ranges start to sell like hot cakes. Truth be told, sandals are year round bestsellers as they are the perfect footwear for winter sun breaks to get some much needed colour back to the feet. They are the perfect comfortable shoe for abroad, giving great grip and allowing the feet to get much needed fresh air. The comfort factor also sees them being used around the house as a hardwearing slipper alternative, which can be also used outdoors.

However not all sandals are good for the feet, and when many people choose a pair, they often pick up the cheapest options which will be lucky to last through the summer. Cheaper low quality models have a tendency to make the feet red raw and give nasty blisters after only a couple of hours of wear. Fitnessfootwear.com only offer high quality sandals and flip flops so uncomfortable shoes do not make the grade. If shoes do not offer the maximum comfort and allow for a full days blister free wear they don't stock them, period.

"Its all about comfort" says Luke Barlow, Fitnessfootwear.com MD. "All new shoes get tested before we consider offering them to our clients. If they are not good enough for the Fitnessfootwear.com team, we don't stock them. It's as simple as that".

As a specialist provider of high quality footwear for the great outdoors they know a thing or two about high performance shoes and sandals. The same technology is used for the general footwear market. What trail-runners and hikers look for in a shoe is comfort for the whole day, as painful blisters are simply not an option when miles from home. Similarly, for the athletically challenged, general day to day wear around town demands comfort too. Walking sandals geared to the adventure holiday market are big sellers for everyday use providing comfort and style, giving a fashionable smart look when the weather heats up and the shorts and short skirts start to come on.

Some of the bestsellers on the market are hiking sandals. Developed for the high performance hiking market, they have to offer the maximum comfort and grip on all surfaces. Durable soles are taken directly from their multi-sport trainer counterparts and are guaranteed to fit perfectly on the feet. Soft synthetic or leather linings mould closely to the foot, cushioning the straps and preventing the abrasions common with the cheaper alternatives on the market.

Merrell Kahuna II's are the all time record breaking outdoor sandals, outselling fashion brands from the likes of Birkenstock by almost two to one. They provide the long-lasting wear that is expected from a high performance brand such as Merrell. The great thing about performance sandals is that they use the same technology as is used in their trainer cousins to provide the ultimate in grip, with the minimum of fabric. Keeping the feet fresh and cool, should never require a compromise of comfort and grip. The occasional summer downpour should not result in skating and slipping all over the place. Get a cheap pair of flip-flops wet and the plastic will cut into the feet in seconds.

The summer usually means cooling down in the water, and water sports such as kayaking are becoming increasingly popular. When in and out of water, especially on uneven terrain, protection is needed for the feet. Sea water is especially bad for most shoes and trainers, and getting salt marks out of leather can be nigh on impossible. A pair of water sport sandals offer Michelin style grip in the wet and when the terrain starts to get a little slippery. Non-slip rubber soles are siped, as with tyres, to ensure that water is channelled away maximising contact with the surface.

Of course summer is beach time and what better than a pair of beach sandals. Designed to be hard wearing to stand up to the corrosive salty terrain, they will keep the feet comfortable all day. Getting sand caught between the toes need not cause skin abrasions.

Whilst many sandals are unisex, a fantastic range of mens sandals are available, from the casual flip-flop models, to leather fashion sandals ideal for those Don Jonson white trousers moments. To pull it off, stylish footwear is the order of the day. The men's ranges offer solid sandals with great support to look great in light summer trousers and shorts.

womens sandals offer a greater diversity of colour and styles to perfectly match with all summer outfits. Bright colours feature heavily in the summer 2010 collections from the major manufacturers including olive, fuchsia, lemon, pink, purples, and yellows - in fact every colour and pattern imaginable.

For the best buys for summer, or to find out more about this years latest sandal and flip-flop styles visit http://www.fitnessfootwear.com for further information.


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Luke Barlow
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