We were extremely impressed with Baker Street’s breadth of talent, experience and creativity across all facets of the marketing business.
SAN FRANCISCO, CA (PRWEB) April 11, 2013
Sun-Maid, the largest raisin and dried fruit processor in the world, has selected Baker Street Advertising as its advertising agency of record.
Baker Street Advertising’s responsibilities for the iconic brand include marketing strategy, research and creative development for advertising and communications across all media channels including broadcast, print, on-line, outdoor, social media and event marketing.
Said Barry F. Kriebel, President Sun-Maid Growers of California, “We were extremely impressed with Baker Street’s breadth of talent, experience and creativity across all facets of the marketing business. We look forward to a very successful partnership.”
Baker Street Advertising President Jack Boland commented, “Sun-Maid is one of the world’s pre-eminent brands. We’re extremely thrilled to have this opportunity to partner with them and help build on their longstanding success.”
Brian Bacino, Baker Street’s Chief Creative Officer remarked, “We've been stuffing our faces with yogurt covered raisins and can't wait to create new ways for people to experience and engage with such a rock star brand.”
Founded in 1912, Sun-Maid Growers of California is a farmers’ cooperative owned by 750 family farmers whose vineyards comprise approximately 50,000 acres in California’s Central Valley. Headquartered in Kingsburg, California, Sun-Maid’s facilities are centrally located in the heart of the world’s largest raisin producing area, featuring long, dry summers optimal for grape production and natural sun-drying of grapes into raisins.
Sun-Maid is the leading consumer brand of raisins and dried fruits in the United States and distributes products to more than 50 countries worldwide. For more information, please visit http://www.sunmaid.com and http://www.facebook.com/SunMaidGirl.
Baker Street Advertising is a full-service, independent advertising agency with a staff of 35. Other clients include the Northern California Honda Dealer Advertising Association, Northwest Honda Dealer Advertising Association, Northern California Acura Dealer Advertising Association, The San Francisco Giants, Church & Dwight, The Dial Corporation, Bronco Wines, Servandus, The University of San Francisco, and The Kraft Fight Hunger Bowl.
For more information, please visit http://www.bakerstadvertising.com and http://www.facebook.com/BakerStreetAdvertising.