San Jose, California (PRWEB) February 11, 2010
Sun care protection has become a common feature in the personal care products industry, owing to the growing consumer awareness about skin health. Rising consumer expectations in terms of product characteristics such as durability, self-tanning, absorption, and water resistance are boosting innovation in the sun care products market. Manufacturers across the world are launching products with additional benefits such as anti-ageing components, fragrances, vitamins, glittery effects and rapid-drying effects. Sun care products market is also witnessing a trend towards products that offer multiple benefits. For instance, sunless tanners with sunscreen and insect repellent features, and broad-spectrum sun care products offering protection from a broad range of UV rays are boosting sales in the market. The demand is also rising for personal care products such as anti-wrinkle lotions, daily wear and kids and baby care products, which are integrated with sunscreen characteristics.
The United States and Europe dominate the global sun care products market, as stated by the new market research report on sun care products. Increased consumer awareness, an aging baby boomer population, availability of wide variety of easy-to-use products, growing significance of organic and natural formulations, and aesthetics are driving sales in the sun care products market.
Globally, sun protection products represents the largest segment in the sun care products market. Rising concerns about exposure to ultraviolet radiation and the need to prevent skin damage are contributing to the increased demand for sun protection products with requisite SPF levels. The market for after-sun products is driven by the growing demand for products with skin care, anti-aging and relaxation properties.
Competition in the Sun Care Products market is intensifying, as manufacturers compete to offer consumers the best possible protection from UV radiation. Key players profiled in the report include Avon Products Inc., Clarins Limited, Estée Lauder Group, Energizer Holdings Inc., Johnson & Johnson, Neutrogena Corp, L'Oreal S.A., Beiersdorf AG, Schering-Plough Corporation/Merck, and Shiseido Co. Ltd., among others.
The report titled "Sun Care Products: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, competitive scenario, product introductions/innovations, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including The United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World by the following segments - Sun Protection, Self-Tanning, and After-Sun.
For more details about this comprehensive market research report, please visit - http://www.strategyr.com/Sun_Care_Products_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press(at)StrategyR(dot)com
Web Site http://www.StrategyR.com/
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Sun Care Products: A Global Strategic Business Report
