Delray Beach, FL (PRWEB) August 21, 2008
XenaCare Holdings Inc. (XCHO) announced today that their innovative new product called the SunPill® has moved into the retail sales environment, both online and in select drug store chains supported by a national TV campaign.
What is the SunPill® exactly?
The SunPill® is a dietary supplement in a pill form that helps the skin protect itself from the harmful rays of the sun. The SunPill® is a proprietary combination of ingredients with powerful antioxidant properties that help the body's own natural defense when it comes to exposure to the sun. It contains scientifically researched ingredients that have proven to be effective.
Year-round sun protection from a pill is a whole new way of protecting the skin from sun damage. Unfortunately the vast majority of people never use a topical sun block. Topicals are most often used when people go to the beach or pool. Daily sun exposure happens to virtually everyone, going for a walk, going to the store, shopping and even raking up the leaves in fall or shoveling snow during the winter; your face and body is exposed to the damaging effects of UVA & UVB rays. Scientists tell us that even our clothes do not give us maximum protection.
SunPill was developed to help those individuals who simply do not like the feel, or do not want to use a sunscreen. Topical sunscreens are excellent at preventing damage from the sun, but you have to use them consistently for success, every single time you are going to be exposed to the sun. Research Analyst, Alan Xenakis M.D. of XenaCare Holdings Inc., the company responsible for the development and marketing of the SunPill, said, "It's amazing how many times you're casually in the sun without realizing it. All the freckles and leathery skin… that's a result of cumulative sun damage & sun exposure. There are a lot of golfers, tennis players, gardeners and whole lot of other people that simply won't use a topical… for whatever reason, which makes the SunPill a timely option for year-round protection."
Initial acceptance of the SunPill has been very positive and many consumers report that using the SunPill makes sun protection a whole lot easier and convenient throughout the year. SunPill is available at many online retailers like Amazon.com and CVS.com. Many drug store chains carry the SunPill including Rite-Aid. SunPill is also available at http://www.SunPill.com .
Future plans for the SunPill include distribution into airports, convenience stores and truck stops, with special emphasis on a national satellite radio (XM & Sirius) campaign targeting vacationers and travelers.