At Sundance, we are taking our marketing strategy to the next level by meeting directly with the influencers and tastemakers."
Chico, Ca (PRWEB) January 31, 2013
Design By Hümans, an online community of artists and t-shirts lovers that celebrates the art of graphic t-shirts, is hitting Park City, Utah during the famed Sundance Film Festival to introduce the clothing line to the attending trendsetters. Design by Humans, a website on Internet Retailer’s Top 1000 list, will have an on-site street team at the festival from Thursday, Jan. 17 to Thursday, Jan. 24.
While on-site, Design by Humans will be handing out up to 800 free graphic design T-shirts to anyone who finds their street team and demos the clothing line’s new iPad app. The graphic T-Shirt line also plans to meet with the celebrity influencers who are showing their latest work at the prestigious festival.
“At Sundance, we are taking our marketing strategy to the next level by meeting directly with the influencers and tastemakers,” said Design by Humans Vice President of Marketing Alex Wood. “The film festival brings together some of the world’s most creative and artistic people and our goal is to introduce them to the graphic design T-shirts genre and how Design by Humans can elevate their projects through branded partnership opportunities.”
Starting on Saturday, Jan. 19, the Design by Humans street team will distribute up to 800 of the brand’s premium graphic T-shirts. Influencers hoping to head home with a graphic tee will first have to take their chances on Design by Humans new iPad app that mimics the fun and excitement of a prize wheel. Anyone that lands on the t-shirt image will receive a free graphic tee, normally priced between $15 and $25, and everyone else receives a free Design by Humans’ logo sticker or other merchandise. In order to receive the prize, recipients will login to their Facebook account via the iPad app to share a link to DesignbyHumans.com with their followers.
Design by Humans, which smashed its sales goals in 2012, will incorporate key influencers as part of its new strategy of trickle down word of mouth. As part of its outreach, Wood and the team also plan to interview actors, artists, producers and directors that are showcasing their latest work at Sundance. The video interviews will be hosted on DesignByHumans.com and plugged to its quickly growing 150,000 strong Facebook and other social media following. Each interview will run alongside the review of the respective artist’s work, which is often being shown for the first time ever at the festival.
For more inquires about future events, sponsorships, giveaways, etc contact: marketing(at)designbyhumans(dot)com
About Design By Hümans
Design By Hümans promotes unique, creative and trendy t-shirt designs; its online community is dedicated to buying, designing and celebrating the art of graphic t-shirts. Each day there is a new designed shirt, selected from hundreds of creative submissions. At Design by Hümans, we support and inspire humans to create the best T-shirt for fellow humans. Our give back contests support communities and relief efforts worldwide. We have many contests designing shirts aimed at supporting creativity and pushing the boundaries of screen-printing techniques. Contests range from worldwide causes, musicians, creative themes helping the community and arts. Inspire others by being part of a community and owning unique T-shirts. Support the worldwide art community by wearing your favorite artists’ work that are printed on high quality cotton using environmentally friendly inks and the most advanced printing methods. Design By Hümans is a community that everyone can be a part of today. Shop, buy, discover, vote and create the next big trend in apparel design. For more information visit http://www.designbyhumans.com/.