Salt Lake City, UT (Vocus) October 13, 2009
Branch Banking & Trust (BB&T) has expanded its use of SunGard's WealthStation wealth management platform and AddVantage asset management and trust accounting system to enhance its investment offerings and services to its clients. SunGard's support of unified overlay management helps BB&T expand its resources into other model managers, reduce client investment costs and risk, and provide clients with a holistic view of their accounts.
Today's high net worth investors are seeking trusted advisors capable of offering more investment vehicles and effectively managing multiple accounts under one household. Unlike separately managed accounts (SMA), wherein discretion is divided among multiple internal and third party managers, open-architecture overlay utilizes internal and third party investment models.
This helps BB&T to construct investment portfolios tailored to meet its clients' objectives. Using SunGard's WealthStation for financial planning, proposals and household account management which is integrated with SunGard's AddVantage system, BB&T's 350 advisors are now able to view account relationships, perform asset allocation analysis, and create proposals and investment policies at the household level.
Ray Hand, senior vice president and chief execution and innovation officer at BB&T, said, "SunGard helps us provide more comprehensive advisory services to our affluent clients by helping us to show them how their accounts work together to meet long-term objectives. It also helps us mitigate risk across entire households versus each separate account. In addition, SunGard helps us to maximize the use of overlay with the ability to concisely present individual manager analytics as well as across all client accounts through WealthStation's robust investment proposal generation process."
Blaine Maxfield, chief operating officer of SunGard's wealth management business, said, "Advisors today need to be able to acquire, service and grow their client relationships by providing innovative investment choices through a comprehensive review of their clients' investment portfolios. SunGard's wealth management solutions support integrated overlay to help give customers including BB&T the control and efficiency investors are seeking."
In addition to WealthStation and AddVantage, BB&T utilizes numerous other SunGard solutions and services including Ambit, AvantGard, EXP, InTrader, Omni, Protegent, Relius, the SunGard Transaction Network, Securities Transfer, SunGard Consulting Services , SunGard Availability Services and Wall Street Concepts.
SunGard is a leading provider of wealth management solutions that help banks, trust companies, brokerage firms, insurance firms, benefit administrators and independent advisors acquire, service and grow their client relationships.
SunGard's WealthStation provides wealth managers with tools to help them acquire, service and grow their client relationships. Integrating client management, financial planning, investment management, asset allocation, data aggregation, trading, rebalancing, reporting, client access and compliance tools into a single platform, WealthStation delivers a flexible architecture to help advisors improve their productivity while providing increased service levels to their clients.
SunGard is one of the world's leading software and IT services companies. SunGard serves more than 25,000 customers in more than 70 countries. SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software.
With annual revenue exceeding $5 billion, SunGard is ranked 435 on the Fortune 500 and is the largest privately held business software and services company on the Forbes list of private businesses. Based on information compiled by Datamonitor*, SunGard is the third largest provider of business applications software after Oracle and SAP. Continuity, Insurance & Risk has recognized SunGard as service provider of the year an unprecedented six times. For more information, please visit SunGard at http://www.sungard.com.
*January 2009 Technology Vendors Financial Database Tracker http://www.datamonitor.com
Trademark Information: SunGard, the SunGard logo, AddVantage, Ambit, AvantGard, EXP, InTrader, Omni, Protegent, Relius, SunGard Transaction Network, Securities Transfer, SunGard Consulting Services, SunGard Availability Services, Wall Street Concepts and WealthStation are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.
Brokerage services of SunGard's Wealth Management businesses are provided by SunGard Institutional Brokerage Inc. Member FINRA/SIPC
For more information, contact:
Tel: +1 718-578-1130
# # #