New York, NY (Vocus) February 3, 2009
National Securities, an independent full service brokerage firm, has gone live on SunGard's Brass order management system (OMS) using the new Brass ASP virtual server delivery model. The virtual server helps eliminate a firm's infrastructure, and reduce implementation time and maintenance costs. It uses business critical, virtual infrastructure technologies with no hardware requirements, providing customers with go-live capability of four weeks, on average.
SunGard's Brass OMS provides an enterprise-wide direct market access and market making toolset along with a suite of automation, reporting and compliance tools. Broker-dealers can connect to global trading destinations through SunGard's three proprietary networks, providing access to 150 markets worldwide.
Billy Groeneveld, director of trading for National Holdings Corp, said, "With Brass, SunGard delivers a comprehensive trading platform. By using Brass OMS, we can monitor all trading activity while helping provide security and best execution for our customers. The Brass ASP virtual server delivery model helps us avoid infrastructure and costs associated with hardware-based systems."
The new ASP virtual server delivery option is one of four connectivity options in the Brass flexible deployment program. Firms can also choose a dedicated secure telecommunications line or ASP delivery model.
Satish Mujumdar, chief operating officer of SunGard's Brass business unit, said, "SunGard's new delivery option for Brass via an ASP virtual server offers our customers flexibility and the ability to customize to their requirements. It can also help customers reduce costs, worry less about infrastructure and focus on revenue drivers that can increase profitability. The Brass ASP virtual server delivery model is an ideal solution for businesses with satellite offices or can be used as part of an organization's contingency plan."
About SunGard's Brass
An integrated trade and order management solution suite supporting Nasdaq, listed, listed market making and sales trading, Brass serves market makers, institutional brokers and traders working in a variety of roles. The suite includes a trade order management system; a set of direct market access tools as well as solutions for automated indications of interest and advertised trades; trade matching; and compliance analysis and reporting. The Brass solution also includes a suite of liquidity management tools for both the buy- and sell-side, including smart order routing, dark aggregation, broker sponsored access and customizable algorithms. Brass facilitates trade execution through connectivity with the buy-side community via SunGard Transaction Network, through links with major back-office clearing firms, and through direct access to all major domestic exchanges and trading destinations.
With annual revenue of $5 billion, SunGard is a global leader in software and processing solutions for financial services, higher education and the public sector. SunGard also helps information-dependent enterprises of all types to ensure the continuity of their business. SunGard serves more than 25,000 customers in more than 50 countries, including the world's 25 largest financial services companies. Visit SunGard at http://www.sungard.com .
Trademark Information: SunGard, the SunGard logo and Brass are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.