Recently Launched TruKid™ Reveals New Line of Mineral Based Sunscreen

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What to wear this winter – sunscreen.

By taking care of our kids at the youngest age, we are teaching them how to take care of themselves as they grow

Recently launched Bay Area-based TruKid is excited to offer a mineral based, Paraben and SLS free sunscreen line for kids. Whether you’re hitting the ski slopes, making a snowman or just layered for a cold day of play don’t forget the final layer this winter season – sunscreen.

Don’t be fooled by cooler temperatures, children are exposed to the sun even when wearing layers on a cloudy day. The American Cancer Society recommends wearing sunscreen no matter what the season is because it’s not the temperature that matters but the ultraviolet rays, which are more intense when the sun is high in the sky. Use a minimum SPF 15 that protects against both UVA and UVB rays.

As a mother of six and product manufacturer, TruKid Founder Jennifer Adams Bunkers delivers her Healthy Habits line to parents looking for natural solutions that will help teach their kids proper hygiene and skin care. “By taking care of our kids at the youngest age, we are teaching them how to take care of themselves as they grow,” Ms. Bunkers says. “We created silly songs to reinforce cleanliness and checklist sheets that reinforce the message,” she adds. All of TruKid’s products are free of harmful chemicals like Parabens and Sodium Lauryl Sulfate (SLS).

TruKid’s sunscreen line includes Sunny Days SPF 15 and 30+ as well as an SPF 30+ lip balm and SPF 30+ water resistant face stick (which fits nicely into a pocket).

TruKid is safe for all ages – babies to big kids. Our head-to-toe skincare line includes: the Happy Face and Body Lotion, Friendly Face Wash, Bubbly Body Bar, and Hero Stick (an all-natural healing salve for skinned knees or scraped elbows). Prices range from $9 -$16 per 3.5-4 ounce bottle. All orders come with a free Silly Songs for Healthy Habits CD until December 31, 2007.

Look for the “TruKid Smart Label™” seal of approval. The label ensures parents that the ingredients are natural, non-toxic and free of potentially harmful ingredients like Parabens and SLS. The Company made a pledge with the Compact for Safe Cosmetics, whose goal is to protect consumers and workers by requiring the health & beauty industries to phase out chemicals linked to cancer, birth defects and other health issues, and replace them with safer alternatives.

TruKid products are available online at http://www.TruKid.com .

Contact:
Felicity John Odell — Public Relations
Tel: 510.463.2676/Cell: 415.845.7423
E-mail: felicity @ trukid.com

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Felicity John Odell
TruKid
510-463-2676
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