It's up to the practitioner to go beyond the hype of every new product that's introduced and have the basic information necessary to know how to identify pure, effective ingredients vs: marketing hype.
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Newnan, GA (PRWEB) July 21, 2008
Sunshine Botanicals President and Founder, Emily Fritchey was interviewed in the June 2008 Issue of Cosmetic Surgery Times. Ms. Fritchey was invited to present the latest, up to the minute research about the efficacy and application of botanical and "natural" ingredients, and helped attendees understand how to spot "hype" vs. substance in the exploding natural products market. Environmental awareness and patient demand for safer ingredients have brought these topics to the forefront of medical skin care specialists who are researching new trends in beauty and skin care.
"I'm excited to have been featured in Cosmetic Surgery Times," said Ms. Fritchey. "Effective botanical options are available for a variety of applications in the field of cosmetic surgery and anti-aging skin care. Education has become vital in equipping practitioners with the information necessary for them to discern between truly healthy, natural products and topical preparations that are simply the latest 'green' marketing strategy."
"Know your source", Ms. Fritchey emphasizes to medi-spas and skin therapists who are looking to incorporate more natural skin care lines into their existing medical repertoire. Choosing a product line that you know has a reputation for quality and for their commitment to protecting the environment is very important. "It's up to the practitioner to go beyond the hype of every new product that's introduced and have the basic information necessary to know how to identify pure, effective ingredients vs: marketing hype."
Ms. Fritchey introduced a number of unique and powerful botanical ingredients to the subscribers of Cosmetic Surgery Times. These included birch bark extract, pau d' arco, lemon balm, comfrey and jewelweed extract, just to name a few - all of which can be used for varying degrees of anti-fungal and anti-inflammatory and cell proliferating benefits.
Ms. Fritchey is also very excited to tell us that Sunshine Botanicals will be launching a line of specific serums and healing balms this fall, developed especially for pre and post op patient care that are an effective alternatives to petroleum based healing ointments and creams. The "Critical Care" product line is expected to be met with great interest.
About Cosmetic Surgery Times:
Cosmetic Surgery Times provides an open discussion forum for professionals in the cosmetic surgery field. Cosmetic Surgery Times Goal is committed to providing the latest information on surgical and noninvasive techniques, news, practice management strategies and other relevant issues that affect both the medical and business sides of the cosmetic surgery industry. Visit Cosmetic Surgery Times.
About Emily Fritchey:
Emily Fritchey is the founder and president of Sunshine Botanicals, a natural cosmetics company specializing in clinical skin care from a botanical perspective. Ms. Fritchey is a licensed clinical Aesthetician with over 20 years of experience in the field of professional skin care. A long time student of natural medicine and herbology, she received her Certified Natural Health Professional certification from the Trinity College of Natural Health in Warsaw, Indiana in 1998. Her training also includes Clinical Nutrition, Iridology, Enzyme Therapy and Energy Healing. All these treatment modalities come together in her private skin care studio in order to meet the unique and individual needs of her clients, and drive her passion for the development of the most effective, chemical free skin care products in the world.
For additional information:
Emily Fritchey, President
Visit Sunshine Botanicals