Knowteria, a Minneapolis Business Research Firm, Releases New Report "Super Bowl Facts and Figures"

The comprehensive 2010 Super Bowl report includes several charts, graphs and factoids built from an arsenal of more than 200 sources. It will assist public relations professionals and journalists generate story ideas and glean essential facts for articles related to the event.

  • Share ThisShareThis Email Contact Email PDF Version PDF Printer Friendly Version Print
Knowteria Business Research Logo

Knowteria specializes in delivering customized business intelligence to a broad range of clients and industries.

Quote startAdvertising executives will find the report’s extensive section on ad revenue, recall, placement and effectiveness particularly helpful in project research.Quote end

Minneapolis, MN (PRWEB) January 29, 2010

Knowteria, a Minneapolis business research firm, has released its report, "Super Bowl Facts and Figures", a comprehensive guide to over 100 detailed facts and figures on spending, consumption and advertising for the Super Bowl.

The report includes several charts, graphs and factoids built from an arsenal of more than 200 sources. It will assist public relations professionals and journalists generate story ideas and glean essential facts for articles related to the event.

Advertising executives will also find the report's extensive section on ad revenue, recall, placement and effectiveness particularly helpful in project research. For instance, 60% of viewer respondents said they were most entertained by beer ads during last year's Super Bowl (1). Knowteria's compiled research also indicates what Super Bowl viewers buy, how much they spend and where they spend it.

Key findings from Knowteria's 2010 Super Bowl research include:

  •     41% of Super Bowl viewers surveyed will re-watch this year's ads online (2).
  •     48% of online U.S. adults who watch Super Bowl ads say they are somewhat likely to discuss the ads on a social networking site (3).
  •      Approximately 120,000 visitors will converge on Miami, and Super Bowl attendees will stay four nights in the host city (4).
  •     Americans will consume 11.2 million pounds of potato chips during the game (5).
  •     The average person is expected to spend $52.63 on game-related merchandise, apparel and snacks (6).

Knowteria specializes in business intelligence across a broad range of industries for advertisers, marketers, designers, business managers, media strategists and more. The company's in-depth reports rely on the best resources and search strategies in the field and are specially tailored to meet the unique demands of its clients.

Knowteria's newly designed website with a complete list of its research services was recently built and launched by Internet Exposure, a full-service Minneapolis web design agency.

(1) (2) Venables Bell & Partners (3) Hanon McKendry (4) South Florida Super Bowl Host Committee (5) Calorie Control Council and Snack Food Association (6) Retail Advertising and Marketing Association

# # #

Share:

Contact