Reviews Why Super Bowl Sunday is Really a Giant Food Bowl

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With anywhere from 90 to over 110 Million Viewers Snacking Their Way through Super Bowl Sunday, the event has become as important to the food industry as it is to professional football.

According to the article Food Spending and Football – Gearing Up for Super Bowl 2012, published by, the food and beverage industry is inextricably tied to the Super Bowl. In addition to food and beverage brands being among the top five sponsors of the broadcast annually, the financial impact at restaurants and grocery stores are measurable and significant.    

Restaurants, grocery stores and food marketers around the United States annually plan menus and merchandising for all types of foods – especially hand-held foods like chicken wings, pizza and snacks. For Super Bowl Sunday 2012, marketers are once again setting their expectations on record level viewers and heavy food consumption with the television broadcast of the game kicking off at 6:30 pm on the east coast – home to the most engaged and largest gatherings of the New York Giants and New England Patriots face-off.

The positive impact of the game is felt beyond the balance sheet, creating a need for the services of many of the nearly 13 million (according to the National Restaurant Association) restaurant workers in the United States. While the audience for the Super Bowl is usually over 90 million, NBC has sold out of its national broadcast positions and some sports media experts are projecting the audience to be over 110 million.

For spending and revenue details, read the full article on

About Food And Beverage People Media, LLC: Food And Beverage People Media publishes and the weekly industry newsletter, News Kernels. The content is for and about the people that drive the food and beverage industry in the United States. Industry professionals at every stage of their career will find news; newsmakers, jobs and industry trends that will help inform their business and career decisions.


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