“ Social media offers agencies and marketers completely new opportunities to understand advertising and get more out it. We finally find ourselves in a situation in which we can know which half works.”
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Mill Valley, CA (PRWEB) February 8, 2010
Last night's Super Bowl marked the beginning of a new era in measuring advertising effectiveness. The rising popularity of social media, such as Twitter and Facebook is giving marketers a new window into understanding and quantifying responses to their messages. Based on analysis completely done in social media, agency analytics start-up Statsit is creating a "Playbook for the Super Bowl Advertisers", a report for agencies wanting to understand how to better utilize social media together with advertising.
Even though some major advertisers like Pepsi chose to opt out of Super Bowl ads this year and invest directly in social media, the Super Bowl is still like Christmas for the world of advertising. The ability to leverage the buzz that TV commercials create online has only drawn more attention recently. According to Nielsen, Super Bowl Ads are so popular that more than half of nearly 100 million viewers tuned in for the commercials more than for the game. Social media is a direct reflection of what's on the public's mind, and presents a new way to measure and understand the effectiveness of advertising in any medium.
"Social media offers agencies and marketers completely new opportunities to understand advertising and get more out it. We finally find ourselves in a situation in which we can know which half works," says CEO & Founder Mikko Kotila a 14-year online analytics veteran. The report will include suggestions for marketers and agencies on how to get more out of their future Super Bowl spots, and advertising campaigns in general.
Statsit helps leading agencies to measure effectiveness of advertising. Statsit Monitor has been used to understand performance of advertising campaigns ranging from TV commercials to in-store competitions. Publishers are also benefiting from Statsit's unique offering.
"We've used Statsit for measuring effectiveness of advertising and I'm very impressed with their approach. When it comes to delivering insightful reports about the performance of your campaign, these guys represent the ultimate cutting edge" says Matt Harty, a VP at FOX.
Employee-owned Statsit was awarded a spot on the WorldBlu's 2009 "World's Most Democratic Workplaces" -list. The US headquartered analytics start-up started offering its products to selected agencies late 2009 and has customers globally, including APAC and Europe.
For more information:
Statsit - Online Media Analytics for Agencies http://www.statsit.com