I know that while everyone else’s eyes are glued to the game, ours will be focused online, tracking consumer comments, searches, and interaction, to determine the most popular commercials.
Costa Mesa, CA (PRWEB) January 24, 2012
Digital marketing agency ymarketing will predict the top Super Bowl XLVI ads based on its 2011 measurements of the impact of Super Bowl commercials on post-game social media interaction and baseline figures in 2012.
In 2011, ymarketing introduced the Super Bowl Social Brand Scoreboard Report to measure the digital impact of 2011 Super Bowl commercials within social media, search, mobile and other digital channels. These measurements were based on key performance indicators such as Facebook likes/fans, Twitter followers and mentions, YouTube views and ratings. Social media leaders of 2011 included BMW, Volkswagen, GoDaddy, Chrysler, Chevrolet, CarMax, Bridgestone, Kia, Disney, and PepsiCo.
“Social media pulse takers” ymarketing is now launching the 2012 Super Bowl Social Brand Scoreboard Report, based off the success of the 2011 initiative. The Costa Mesa-based digital marketing agency will measure the impact that 2012 Super Bowl ads have on the online consumer behavior and determine the success of this year’s Super Bowl commercials based on these measurements.
“We are excited to use our social media measurements from last year to predict the winner of this year’s Super Bowl commercials,” said Donald Nosek, VP of Strategy for ymarketing. “I know that while everyone else’s eyes are glued to the game, ours will be focused online, tracking consumer comments, searches, and interaction, to determine the most popular commercials. Or course, the commercials are what people remember, long after the on-the-field Super Bowl excitement dies down.”
This year, NBC officially sold out of ad spots on January 3, with the cost of a 30 second commercial running from $3.5 million to $4 million. This year the emphasis in online marketing is greater than ever, with the buzz already being generated online in the social media world before the commercials even air. ymarketing aims to track the impact of these changes in online presence on popularity of 2012 Super Bowl commercials.
To download the full 2011 Super Bowl Social Brand Scoreboard Report, you may go to: http://www.ymarketing.com/SuperBowl2011.
ymarketing is a data-driven, digital marketing services company specializing in Search Engine Optimization (SEO), Pay Per Click / Search Engine Marketing (SEM), Digital Go-to-Market-Strategies, and Online Marketing Optimization. For more than a decade ymarketing has partnered with agencies and assisted companies by increasing revenue through generating qualified leads, acquiring new customers and increasing brand awareness online. ymarketing strictly focuses on strategies and techniques that grow revenue without increasing marketing expenses to drive positive ROI.
Recent awards and recognition include: #1 Fastest Growing Private Company - Orange County Business Journal, #12 Fastest Growing Private Company in LA/OC - Inc Magazine, and HubSpot Partner of the Year - HubSpot User Group Summit 2010.
For more information, please visit http://www.ymarketing.com/.