Measuring the Digital Impact of Super Bowl Ads on Social Media, Brand Awareness and Internet Traffic

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The Super Bowl Social Brand Project will help take Super Bowl Ad review to a new level by using Search and Social media metrics to measure brand awareness and ad effectiveness

Super Bowl Social Brand Project by ymarketing

Super Bowl 2011 Advertisers

“We are using search and social media metrics to see how a given brand’s Super Bowl dollars translate online,” says Donald Nosek of ymarketing.

Super Bowl advertising post-mortems traditionally consist of ad executives, agency representatives, and the ad media itself creating rankings and opinions about the Super Bowl Ad “winners.” This year digital agency ymarketing wants to take that a step further.

The Super Bowl Social Brand Project promises to bring measurable data and analysis to the post-Super Bowl ad discussion. With many advertisers on this year’s Super Bowl XLV game in Arlington, Texas, planning to encourage participation on social media networks like Facebook and Twitter, the need to measure how well those dollars influenced online and social consumer behavior is apparent.

Much like the agency’s Idol Prediction Project, which tracked key social media and Internet analytics to correctly predict the winners of American Idol, ymarketing’s Super Bowl Social Brand Project will benchmark key markers such as Facebook fans, Twitter followers, YouTube viewings, Tweets, Social Bookmarks and search volume for company names prior to Sunday’s Super Bowl, which pits the Green Bay Packers against the Pittsburgh Steelers.

“We are using search and social media metrics to see how a given brand’s Super Bowl dollars translate online,” says Donald Nosek of ymarketing. “We will monitor ads and social activity during the Super Bowl of all of those companies that are advertising, then evaluate the impact these ads had on brand awareness and on the social marketing.”

ymarketing will also be looking at increased web interest, and will publish its results through our blog and in a special report found at:
http://www.ymarketing.com/SuperBowl2011

This information will give companies a statistical snap shot of the connection between big event advertising and online marketing. Some of the companies that plan on advertising in this year’s Super Bowl include: Anheuser-Busch, Audi of America, Best Buy, BMW, Bridgestone, Chrysler, Coca-Cola, Hyundai, Mars, Mercedez-Benz, PepsiCo, Volkswagen of America and Groupon.

About ymarketing
ymarketing is a data-driven, digital marketing services company specializing in Search Engine Optimization (SEO), Pay Per Click / Search Engine Marketing (SEM) and Online Marketing Optimization. http://www.ymarketing.com

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Luanne Teoh
ymarketing
1-877-736-4321 ext. 720
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