Superior Asphalt MN Thrives as Driveways Become Hot Commodities

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A new Business Insider article highlights just how valuable driveways have become to homeowners, particularly in crowded urban areas. At the same time, Superior Asphalt, based in Edina MN, seeks to make driveways even more valuable, through the integration of new, eco-friendly technology.

In crowded, urban areas, a parking spot can be a precious thing to automobile owners—and a driveway is an even bigger asset. A new Business Insider article highlights just how valuable a good driveway is to homeowners. The article reports that a new website actually allows driveway owners to rent out their extra space for motorists in search of convenient parking. Naturally, this new site has caught the attention of those in the driveway paving and sealing industry, and in particular the Edina, MN based Superior Asphalt. According to the company’s leadership team, however, Superior Asphalt is interested in making driveways valuable for an entirely different reason.

Indeed, David Brattland, an executive with Superior Asphalt, says the Business Insider article proves just what a precious piece of property a good driveway can be. Even to those uninterested in providing rented parking space, however, a driveway can be packed with value—both to the homeowner and to the environment at large.

Superior Asphalt has begun the process of phasing out Coal-tar driveway sealers, to the more environmentally friendly Asphalt Emulsion sealers,” enthuses Brattland, noting that his company is making major steps toward a more eco-friendly method of paving and sealcoating. “Data has shown that common Coal-tar sealers can be a source of contamination to storm water collection systems, so the switch to an asphalt based formulation could help keep harmful chemicals out of Minnesota surface waters.”

And while Brattland is proud of the initiative that his company is taking, he notes that they are not quite the first to make this move. In fact, they are really taking part in an industry-wide movement. “We're certainly embracing this science-based recommendation and are phasing out of the Coal-tar based sealers. This seems to be the trend nationwide,” Brattland confirms.

Brattland says that the initiative is partly due to his company’s interest in going green, but also part of an ongoing commitment to ensure that customers have the finest products. He says that, while many homeowners are sure to scoff at the notion of renting our driveway space, there is truth to the fact that it’s a valuable piece of property. Like the home itself, Brattland concludes, the driveway is something that can and should be a source of pride to homeowners.

Superior Asphalt is a paving, sealing, and driveway repair company, serving largely residential clients in the 7-country Minneapolis-St. Paul Twin Cities Metro area.


Superior Asphalt MN is known as one of the premier asphalt paving companies in the Twin Cities Metro area. The company services thousands of customers, both commercial and residential, with a variety of paving, sealing, and driveway repair needs. In addition to home driveways, the company also offers parking lot paving services, as well as services to churches. With 24 years under the same ownership, the business has a reputation for its high-quality services and for its devotion to customer care. Presently, Superior Asphalt offers free estimates to customers throughout the entire 7-county Twin Cities Metro area.

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Michael McGarety
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