Superior Farms Partners with Meat & Livestock Australia to Bring Australian Lamb Burgers to the U.S.

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Superior Farms, North America’s largest processor and marketer of lamb, today announced at the National Restaurant Association (NRA) Show 2012 in Chicago its partnership with Meat & Livestock Australia (MLA) to market Australian lamb burgers and sliders. This is the first time Australian lamb burgers will be commercially produced and readily available for the foodservice industry in the U.S.

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Today’s foodie is interested in new items that will add variety to their Rolodex. This is an easy way for chefs to try lamb and introduce it to customers at their restaurants.

Superior Farms, North America’s largest processor and marketer of lamb, today announced at the National Restaurant Association (NRA) Show 2012 in Chicago its partnership with Meat & Livestock Australia (MLA) to market Australian lamb burgers and sliders. This is the first time Australian lamb burgers will be commercially produced and readily available for the foodservice industry in the U.S.

These lamb burgers and sliders provide bold burger flavor and are the newest addition to an extensive line of lamb products made with quality and care while being a tasty alternative to the traditional burger.

“We are excited about this partnership and the ability to offer Australian lamb burgers and sliders to our foodservice customers,” said Tina Roberts, assistant vice president marketing and culinary business development for Superior Farms. “These delicious burgers offer a bold taste along with convenience.”

Offering a new twist to the classic American burger, Australian lamb burgers and sliders are an easy and convenient menu option and a great starting point for those who have never tried lamb.

“Today’s foodie is interested in new items that will add variety to their Rolodex,” continued Roberts. “This is an easy way for chefs to try lamb and introduce it to customers at their restaurants.”

According to research from MLA, lamb regularly appears as an entrée option at successful restaurants and younger generations are interested in trying lamb as they seek unique and flavorful dishes. Australian lamb burgers and sliders offer the perfect opportunity to drive this type of incremental traffic and sales, attracting a young crowd of food connoisseurs.

If you will be at the NRA show May 5 – 8, 2012, visit Superior Farms at the Meat & Livestock Australia booth, number 655. You can also find Superior Farms at the Spring Marketing Executives Group (MEG) Conference May 2 – 4, 2012, an NRA organized study group, held at the Radisson Blu Agua Hotel in Chicago.

For more information on Australian lamb burgers and for lamb burger recipe inspiration visit http://www.superiorfarms.com/lamb-burgers. You can also find Superior Farms on Facebook, Twitter and YouTube.

About Superior Farms
Since 1963, Superior Farms has provided the freshest and most wholesome lamb and veal products available. With six manufacturing and distribution centers located across the county, Superior Farms is committed to offering cutting edge packaging and product solutions to their retail and foodservice customers. Superior Farms is an employee-owned company with its corporate office located in Davis, Calif. For more information, find us on Facebook, follow us on Twitter or watch our product commercials on YouTube.

About Meat & Livestock Australia
Meat & Livestock Australia (MLA) is a producer-owned company, working in partnership with industry and government to achieve a profitable and sustainable red meat and livestock (cattle, sheep and goats) industry in Australia. MLA has the unique responsibility of providing marketing and research and development services to over 47,000 cattle, sheep and goat producer members and the broader red meat industry to help them meet community and consumer expectations.
MLA is committed to fostering world leadership for the Australian red meat and livestock industry by creating opportunities for its stakeholders, the environment, red meat consumers and the community.

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Lori Bertelli
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