New Blog Provides Forum for Discussions on Supplement Safety

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Content focuses on how to safely enhance athletic performance.

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Informed-Choice was built on the foundation of partnership — a trade effort of supplement companies coming together to recognize problems within their own industry and proactively take action

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Launched today as a resource for athletes, coaches, trainers and parents, the Trusted Supplement blog aims to provide individuals with information necessary to help them make informed choices when it comes to taking or recommending supplements.

The Trusted Supplement blog is sponsored by Informed-Choice LLC, a not-for-profit partnership between supplement companies and a world-class, anti-doping laboratory. The blog will offer a mix of news, tips, commentary, industry insight and opinion in an approach to help people better manage the risks associated with taking supplements. While Informed-Choice will create most of the initial content, the organization hopes both the athletic and supplement communities will help make it a better resource through their individual commentary.

“Informed-Choice was built on the foundation of partnership — a trade effort of supplement companies coming together to recognize problems within their own industry and proactively take action,” said Kelly Hoffman, executive director, Informed-Choice. “The Trusted Supplement blog provides an open forum for all interested parties to join in discussions on supplements and how to use them safely and legally to enhance athletic performance.”

Guest commentary will include insight from nutritionists, physicians, academics and leading supplement manufacturers. For the latest commentary, visit the new blog at http://www.trustedsupplement.com.

About Informed-Choice
Informed-Choice is a partnership between supplement companies and HFL, a world-class, anti-doping laboratory, that helps athletes, coaches, trainers and parents make an informed choice about the supplements they are taking or recommending. Informed-Choice is a trade effort — supplement companies coming together to recognize industry problems and proactively take action. Informed-Choice uses a WADA-experienced lab that is ISO 17025 accredited for supplement testing and has analyzed more samples for banned substances than any other lab in the world. A not-for-profit organization, Informed-Choice serves as an extension of quality-assurance programs with an independent board of experts in medical nutrition, training and pharmacology. Athletes should look for the Informed-Choice logo as part of their risk management in taking supplements. For more information, visit http://www.informed-choice.org.

Media Contact:
Jan Sisko
Kaiser Marketing Group
(678) 461-7438
jsisko @ kaisermarketinggroup.com

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