MarketResearchCareers Introduces the Industry’s First Interactive Market Research Supplier Ranking Tool

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More than 100 market research suppliers are rated along five key dimensions by their own customers



easily identify new potential market research suppliers, question performance levels, and facilitate the switching of suppliers.

Employing more than 5,200 individual customer evaluations to rank more than 100 suppliers, MarketResearchCareers unveils the industry’s first interactive tool enabling a direct comparison among market research suppliers along five key dimensions. The available dimensions include:

  • Is a Thought Leader
  • Offers Unique Methodologies
  • Provides Quality Deliverables
  • Has the Best Employees
  • Effectively Uses Technology

The data underlying the Interactive Market Research Supplier Ranking Tool was collected between January 12 and February 1, 2012 from more than 500 market research professionals, with research buyers selecting the attributes of their suppliers.

The Interactive Market Research Supplier Ranking Tool enables buyers of market research services to easily identify new potential suppliers along dimensions critical to their business. It can also be used to question performance levels and facilitate the switching of suppliers.

For market research suppliers, the Interactive Market Research Supplier Ranking Tool affords competitive benchmarking on a quantitative, apples-to-apples basis. It also provides insights into attributes currently important to market research buyers.

To assist both buyers and suppliers of market research, the Interactive Market Research Supplier Ranking Tool displays results within a particular segment -- including Full Service, Qualitative, Syndicated, Online Sample, or Online Survey Software.

"For an industry that makes its living through the quantification of opinions, we are delighted to share this critical information with the buyers and providers of market research," said Mike Carroll, Director of Sales and Marketing for MarketReseachCareers. "In some sense, we are pleased to help shoe the cobbler’s children."

About MarketResearchCareers
MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry.

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 40,000 market researchers, MarketResearchCareers provides real-time staffing solutions. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill available market research jobs.

Visit MarketResearchCareers on the web at or call MarketResearchCareers at 1-800-872-5401.

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Mike Carroll
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