Actio Corporation Repositions 10 Years of Supply Chain BOM-info Management Expertise with New Website at

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For the media, the new positioning represents a keen opportunity to interview two expert executives in the manufacturing supply chain space -- as both Actio founders have over ten years of experience road-testing software solutions in manufacturing plants and supply chains, using software to solve issues around environmental regulation and REACH, RoHS, and WEEE compliance.

What's in your product?

Actio Corporation, the leading provider of SaaS solutions for supply chain materials information management and environmental compliance in manufacturing and distribution, is pleased to announce the launch of its new and improved web site. The upgraded and updated site is the result of thorough analysis, design, and positioning. The site can be viewed at

For the media, the new positioning represents a keen opportunity to interview two expert executives in the manufacturing supply chain space. Both Actio founders have over ten years of experience road-testing software solutions in manufacturing plants and supply chains, using software to solve issues around environmental regulation and REACH, RoHS, and WEEE compliance.

Co-Founder Kal Kawar's 30 years of expertise began at IBM in the 1970's, as OSHA and EPA regulations started to take firmer hold on manufacturing. Kawar focuses on environmental regulation, chemical tracking and auditing protocol in today's environmentally regulated global supply chain networks. Kawar is a Professional Engineer (PE) and Certified Industrial Hygenist (CIH) and enjoys speaking about the greening of the manufacturing industry.

Co-Founder and CEO Russell McCann has been a presence in Silicon Valley and the high tech industry since the mid-80's when he sold his first of two software companies to Adobe Systems. McCann's current endeavor with Actio is to bring software to the manufacturing industry, software that answers the question, "What's in your product?"

Both Kawar and McCann speak nationally at industry conferences and events, providing expertise on risk management in the manufacturing supply chain under REACH, RoHS, and WEEE. Both Kawar and McCann are available for press interviews.

For the new positioning and web site, Actio worked closely with Trainer Communications, the award-winning integrated marketing and high tech public relations firm headquartered in Silicon Valley, California. Together Actio and Trainer performed intensive market research, querying Actio's current customers in Actio's many vertical markets. The result is a web site that reflects Actio's supply chain materials information management strengths and their continuing commitment to making environmental compliance easy for manufacturers via SaaS - online, secure, platform-neutral- software.

"Working with Trainer was a fantastic experience," said Russ McCann, who has over 30-years of successful executive leadership in software and high technology. "Trainer brought a fusion of professionalism, design experience, industry savvy and passion, along with a top technical team."

"Trainer first interviewed the Actio management team to align expectations, experiences and opinions - they melded our vision information with customer feedback to synthesize our message and describe our unique product line to the world," said McCann.

"So now, on top of having a sleek, user-friendly web site," said McCann, "we also have corporate messaging that communicates the real value proposition of Actio solutions to our manufacturing and supply chain network audience."

"We are proud to partner with Actio on this very critical marketing initiative," said Ross Perich, VP at Trainer Communications. "We performed extensive strategic industry research to determine the specific target audience of Actio's message, and then used our proven messaging methodology to overhaul and refine Actio's positioning in the market. We honed in on a particular segment of the industry based on both market research validation as well as Trainer's almost-15 years of experience working with emerging technology companies.

"Actio is poised to achieve a new level of corporate success," Perich said. "They have proven products, domain expertise and excellent customer track record, and now they're bolstering their marketing to push the right message to their growing community. For Trainer, it's exciting to be part of a process where a company like Actio discovers and develops its external-facing persona. This is a communications company's dream, and moments like these are why we're in business."

The new web site's ambition is to provide site visitors with an informative experience as compelling as a first meeting with an actual Actio representative. The site is designed to complement Actio's enhanced, dynamic, and innovative product line and to pique browsers' interest about new innovation.

The updated site invigorates Actio's ten-year-old commitment to global regulatory compliance tools for the manufacturing enterprise. The site also emphasizes Actio's push into supply chain materials information management - managing parts-to-substance levels of material information to pinpoint potential areas of risk. The new site reflects that since October, 2007, with the announcement of Material Disclosure module, Actio has been successfully implementing supply chain materials management solutions for both up and downstream supply chain networks around the world.

Actio's upgraded site provides online visitors and members an easy, instant, and secure way to register for programs, access white papers and case studies, schedule a product demo, purchase products, join an online conversation of the latest trends in supply chains or just simply contact a real person at Actio for a conversation.

The site encourages visitors to pursue their areas of interest. Social media is encouraged on the homepage, so that visitors can share Actio news and information on sites like LinkedIn and Twitter.

Consider joining the Actio Twitter community! Weigh in, participate, or just follow @actiocorp. Also, you are invited to email or call Actio directly with your thoughts, questions, and inquiries.    

About Actio Corporation
Actio's materials information management solutions are architected as web-native SaaS (software as a service) applications that utilize a unique relational database structure to manage global regulatory information, substance data, and supplier content in a single, secure platform. Actio's management team consists of proven executive experience in the chemical engineering and the software industries, and Actio enjoys a successful track record with 250 customers in 35 countries, including dozens in the Fortune 500. For more information, please visit the new web site.

MSDS VAULT, ACTIO REGULATOR and INTELLIGENTEXT are registered trademarks of Actio Corporation. REACHTRACKER, BOMTRACKER, MSDSXCHANGE, ACTIO GATEKEEPER, MSDS VAULT LABELMAKER and MATERIAL DISCLOSURE.COM are trademarks of Actio Corporation 2009. All Rights Reserved.

About Trainer Communications
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, optical and wireless communications, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that lack the market recognition and visibility needed to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matterâ„¢ methodology. Established in 1995, Trainer has represented more than 200 companies including one-third that resulted in a positive liquidity event. Notable successes include Brocade, Cloudscape, CrossWorlds, G-Log, Itronix, ONStor, Oblix, Sygate, Trigo, Versata, and WhereNet. Based in Silicon Valley with nationwide coverage, the agency has received numerous awards, including: the 2008 Bulldog Award for PR Innovation of the Year, the 2008 Iron Sabre Certificate of Excellence for Product of the Year, the 2008 MarCom Gold Award for Best Publicity Campaign, and the 2007 PRSA Silver Anvil Award for Community Relations Campaign of the Year. For more information, visit or follow Trainer Communications at or on Facebook.


Actio Corporation
Kathleen Hurley, Director, Corporate Communications
603-433-2300 x35
Please join us on Twitter: @actiocorp We tweet about manufacturing, supply chains, hot industry news, as well as entertaining science, news, and industry-related subjects whenever possible.

Trainer Communications
Ross Perich


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Kathleen Hurley
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