OraMetrix Maker of SureSmile Technology Establishes a Wholly-Owned Subsidiary in Australia

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Growing demand for SureSmile orthodontic treatment system in Australia prompts new subsidiary OraMetrix Pty. Ltd. to open in Sydney.

SureSmile Robot Bending Custom Orthodontic Wire
The demand for SureSmile in Australia is growing... and we now have strong SureSmile leadership on the ground to bring in and support practices throughout Australia and New Zealand.

SureSmile, an orthodontic system, that combines 3-D diagnostic imaging with computerized treatment planning and robotic archwire customization, recently announced it has established a wholly-owned subsidiary in Australia named OraMetrix Pty. Ltd.

In the past two years, 13 Australian orthodontic practices have introduced 3,000 patients to SureSmile technology. “We are so proud to have these 13 extraordinary charter SureSmile practices in Australia,” said Glenn Lyon, VP, Business Development, OraMetrix.

Jacqueline Doon, a seasoned executive with 26 years of experience in the orthodontic industry, has been appointed managing director of OraMetrix Pty. Ltd., headquartered in Sydney. Doon is joined by Tamara Henman who has been instrumental in the launch of the first 13 SureSmile practices in Australia.

"The demand for SureSmile in Australia is growing. We have developed wonderful relationships with orthodontic practices and the orthodontic industry in Australia, and now have strong SureSmile leadership on the ground to bring in and support practices throughout Australia and New Zealand”, Lyon adds.

For more information on OraMetrix or SureSmile, go to http://www.suresmile.com.

About OraMetrix & SureSmile
Established in 1998, OraMetrix (http://www.orametrix.com) developed the SureSmile system, a revolutionary new digital technology that equips orthodontists with a powerful diagnostic, treatment and monitoring tool to deliver the most precise, customized orthodontic care available. SureSmile has been shown to reduce treatment time by an average 29%, based on a March 2012 comparison of 7,042 patient treated with SureSmile to 200 conventionally treated patients. Since 2004, over 400 orthodontists have made SureSmile part of the treatment experience for more than 100,000 patients in the United States, Australia and Canada. OraMetrix headquarters are located in Richardson, Texas.

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