Surge Institute’s Second #SurgeForMore Online Giving Campaign Is Well-Received By New Donors

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The Surge Institute’s recently concluded #SurgeForMore campaign raised over $25,000 from small donors supporting culturally sensitive and connected education leadership. The annual, week-long #SurgeForMore campaign raises money for the Surge Fellowship program which trains, connects, supports and elevates high-capacity African-American and Latino education leaders.

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Surge Institute is dedicated to addressing the issues related to race and class in urban education through technical assistance, leadership development, and advocacy.

The Surge Institute is pleased to share the success of their second annual #SurgeForMore fundraising campaign. The campaign launched in 2015 to raise awareness about Surge's movement to diversify education leadership and support the Surge Fellowship, the Institute's signature program. #SurgeForMore focused on smaller contributions from individuals, who were also encouraged to share their personal inspiration online. In only its second year, #SurgeForMore increased participation by 34 percent. Donations from around the country — some as small as $5 — culminated in a total of more than $25,000.

The success of the 2016 #SurgeForMore campaign can be attributed to the exemplary response from online donors as well as 100 percent participation from Surge employees, board members, and Surge Fellows and Alumni. Fifty-four percent of this year's participants were new donors. Also, this year's fundraiser garnered $10,000 in support from two anonymous matching-gift donors.

Expressing deep gratitude for the donors, The Surge Institute's founding Board Chair Darryl Cobb stated, "We are grateful to all the donors who made this year's campaign a success. Surge is doing tremendous work in Chicago to ensure that the influential decision-makers of the educational futures of millions of children of color reflect the diversity and lived experiences of the students."

Founded in 2014, The Surge Institute is dedicated to addressing the issues related to race and class in urban education through technical assistance, leadership development and advocacy. The Institute was created in response to a shortage of leadership of color at decision-making levels in education.

The Surge Fellowship, the Institute's signature program, is an initiative to identify and groom emerging talent in education, nurturing leadership skills, ideas, perspectives and solutions to change the landscape of education. Proceeds from the #SurgeForMore fundraising campaign will be used for future fellowship programming and provide need-based tuition scholarships to future Surge Fellows.

Expressing high regards for The Surge Institute, a donor to the #SurgeForMore campaign said, "Surge is first in class for addressing the race and class-related disparities that cripple education in urban communities. It was a pleasure for me to support their fundraising initiative."

Though the #SurgeForMore is over for the year, it is never too late to join this movement by making a contribution at http://www.surgeinstitute.org/donate. For more information, contact Surge at http://www.surgeinstitute.org/contact/.

About The Surge Institute: The Surge Institute was founded in 2014 in response to a dearth of leadership of color at decision-making tables in education. Surge provides leadership development resources to institutions and individuals to create a pipeline of diverse leaders in education while also addressing issues of race and class in urban education through leadership development, technical assistance and advocacy.

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