Today, there are many low-cost tools for conducting online survey research, such as Ask Your Target Market (AYTM), QuestionPro, SurveyGizmo, SurveyMonkey, Zoomerang, and many more. But you still need to design a great survey in order to get useful data
Past News ReleasesRSS
Marlborough, MA (PRWEB) September 20, 2011
Last month, SurveyMedic released SurveyGrader, a free, online tool that helps survey designers pinpoint strengths and weaknesses in their questionnaire designs. Today the company announces an expanded suite of survey support offerings designed to ensure effective market research while allowing companies to control costs.
Customers can use the free SurveyGrader tool to obtain objective survey design feedback, and then select support services to address any issues that need attention. Choices include SurveyGrader Pro, an upgrade which offers customized, written feedback from SurveyMedic's experts within 12 hours; SurveyMedic By Appointment, which allows for online scheduling of a one-hour expert consultation; and a full range of online consulting services including project management coaching.
“So many great tools for creating online surveys exist today, but many people who use them still need expert support to ensure that their surveys yield truly actionable data,” says Research Rockstar president Kathryn Korostoff. “There are many best practices in online survey design to make sure questionnaires are free of bias, optimized to identify important customer attitudes and behaviors, and in general precise enough to inform important business decisions.”
SurveyMedic’s suite of survey design support services were originally designed with DIY and novice survey designers in mind. However, the services are in demand from a broad variety of skill levels: “Since soft launching SurveyMedic, we've been surprised to find that many clients aren't new to survey design. Many have a fair amount of experience, but still like the idea of getting a sanity check by being able to work with somebody for just an hour at a time rather than paying $10,000 or more to retain a full service market research firm,” Korostoff explains.
SurveyMedic’s services are designed to work well for professionals with tight budgets and fixed deadlines, who prefer to purchase exactly the type and amount of support they need—without having to commit to thousands of dollars’ worth of outsourcing.
Prices for the services vary, but Korostoff notes that the basic SurveyGrader tool remains free. SurveyGrader Pro starts at $60 for a 30-minute review by a survey design expert.
A division of Research Rockstar, SurveyMedic offers tools and services to support the survey design process. Today, there are many free and low-cost tools for conducting online survey research, such as Ask Your Target Market (AYTM), QuestionPro, SurveyGizmo, SurveyMonkey, Zoomerang, and many more. But you still need to design a great survey in order to get useful data. SurveyMedic is here to help, and is a key part of Research Rockstar's mission to bring market research best practices to anyone interested in using, doing or managing market research related work, including online survey design.
Research Rockstar founder and CEO Kathryn Korostoff has over twenty years of market research experience and has personally directed over 600 projects. Prior to SurveyMedic and Research Rockstar, Kathryn was a vice president at Chadwick Martin Bailey, and president of Sage Research. She is also the author of, “How to Hire & Manage Market Research Agencies,” available on Amazon (paperback and Kindle). She is on Twitter as @ResearchRocks.
For further information, visit http://www.SurveyMedic.com or contact Research Rockstar at Info(at)ResearchRockstar(dot)com.