Atlanta, GA (PRWEB) April 19, 2012
Polaris Marketing Research Inc. announced today findings from their most recent survey of 1,228 online Americans, supported by Research Now for data collection and analysis. With the first quarter of the calendar year behind us, it seemed timely to explore New Year’s Resolutions and whether people who make those resolutions are continuing to work on them.
Interestingly, 62 percent of these online Americans did not make a New Year’s Resolution. Among the 38 percent who did, respondents were significantly more likely to be female (42 percent versus 33 percent for males) and under age 50 (43 percent versus 26 percent making resolutions among the 50+ set.) Additionally, respondents who are married are significantly less likely to make New Year’s Resolutions (35 percent versus 40 percent for single people and 50 percent for respondents who are living with another person).
The most frequent New Year’s Resolution is to exercise more (for 58 percent of respondents who made New Year’s Resolutions), followed closely by lose weight (52 percent). “While most online Americans did not bother to make New Year’s Resolutions in 2012, those who did seem to be taking them fairly seriously,” said Polaris President Jan Carlson. “But clearly, quitting smoking is the most difficult resolution to stick with.”
While only 20 percent of respondents who resolved to quit smoking indicate they are making steady progress, no respondent has yet thrown in the towel on that resolution. Losing weight and exercising more see more respondents still working on their effort (56 percent and 53 percent, respectively), but 2 percent of respondents who made the resolution to lose weight have already given up!
Spending more time with family and friends is easily the most accomplished resolution, with 68 percent of respondents making this resolution saying that they are making steady progress.
About Polaris Marketing Research
Founded by Jan Carlson, Polaris Marketing Research is a full-service firm that provides state-of-the-art online interactive marketing research reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.
Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.
About Research Now
Research Now is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling, and operates the Valued Opinions™ Panel and e-Rewards® Opinion Panels. The company has a multilingual staff located in 24 offices around the globe and has been recognized for four consecutive years as the industry leader in client satisfaction. Visit http://www.researchnow.com to learn more.