The point is that virtual events have a purpose, and a major one
Lake Placid, NY (Vocus) October 7, 2009
Susan Friedmann, CSP, The Tradeshow Coach, has observed that virtual events work well with their physical counterparts. An article by Friedmann, "3 Ways to Have Virtual Events Work with Physical Events?" outlines the major ways, she has found, in which this is so: supplement, complement or replace. Organizations may harness and capitalize on this synergy by investing in tradeshow training, according to Friedmann, who directed them to the tradeshow coaching videos and other tradeshow preparation materials available at her website.
"Virtual events and physical events often go hand in hand," said Friedmann, CSP (Certified Speaking Professional). "They need not be totally separate activities. And when they are, organizations need not shy away from either type. What's great about virtual events is that, by providing a forum for additional variables that otherwise would be impossible for the physical event to offer, they tend to make the resulting hybrid or standalone event a richer experience."
Friedmann is author of "Meeting and Event Planning for Dummies" and the "Idiot's Guide to Target Marketing." A sought-after maven in the niche market of tradeshow training, she has presented workshops on the subject at some of the most recognizable Fortune 500 corporations. Friedmann also hosts "Riches in Niches Radio" every other Tuesday at 8pm EST on wsRadio.com, where she shares her expertise on niche marketing for entrepreneurs as the author of "Riches in Niches: How to Make it BIG in a small Market."
Friedmann elaborated on the three ways that physical and virtual events help each other:
1) Supplement--the concept refers to the ability to share more information more frequently, Friedmann explained. In this way, a virtual event that supplements may take place several times per year, whereas the corresponding physical event may take place just once or twice.
2) Complement--for instance, Friedmann described the possibility of a virtual event that serves as a precursor to the main, physical event. A complementing virtual event might even take place in parallel. The possibilities are many, she noted in her article.
3) Replace--Friedmann admitted that this option is "the scariest" and is in fact a call to substitute the virtual for the physical. But, in her article, she suggests that a move such as this, under many circumstances, significantly broadens the possibilities available to businesspeople.
"The point is that virtual events have a purpose, and a major one," said Friedmann. "Under some circumstances, they may even replace physical events. Organizations of all kinds will find themselves scaling the learning curve sooner or later, and tradeshow preparation through effective tradeshow training is therefore the key to their success. A tradeshow coach can help with that."
About Susan Friedmann, CSP, The Tradeshow Coach
Susan Friedmann, certified speaking professional and author of "Meeting and Event Planning for Dummies" and "Idiot's Guide to Target Marketing," helps companies of all sizes improve their performance at tradeshows and thus improve their profits, as well. She has helped some of the most recognizable brands in the world -- including Siemens, Kimberly-Clark, IBM, American Express, and many others -- get the most out of attending industry events. Additionally, on "Riches in Niches Radio," she helps entrepreneurs of all kinds by drawing on her latest book, "Riches in Niches: How to Make it BIG in a small Market," which imparts the wisdom she has acquired in her own niche as a tradeshow coach. Friedmann has been mentioned in Adweek, various cities' Business Journals, The Boston Herald, The Salt Lake Tribune, The New York Times, BusinessWeek Online, and other national and international print publications.
Susan Friedmann, CSP
The Tradeshow Coach™
Susan at TheTradeshowCoach dot com
Brent W. Skinner
President & CEO of STETrevisions
BrentSkinner AT STETrevisions DOT com