Fortunately, many of the factors that ensure success at traditional events translate to success at online events
Lake Placid, NY (Vocus) September 9, 2009
With the rise in popularity of virtual events and virtual tradeshows, tradeshow training is as important as ever, according to Susan Friedmann, CSP, The Tradeshow Coach. She directed companies of all sizes to learn the latest in successful tactics and strategies by exploring her tradeshow training website and by viewing her tradeshow coaching videos. Tailored tradeshow preparation, she noted, can help companies to ensure their success both at brick-and-mortar and virtual, online events.
"Fortunately, many of the factors that ensure success at traditional events translate to success at online events," said Friedmann, CSP (Certified Speaking Professional). "And an improved performance at tradeshows, whether they're virtual or face-to-face events, almost always means more and better leads, which lead to an improved bottom line. These are the reasons companies participate in industry events. To be unprepared after paying to exhibit or to present is a big mistake, an error easily correctable with proper tradeshow training."
Friedmann is author of "Meeting and Event Planning for Dummies" and the "Idiot's Guide to Target Marketing." A sought-after maven in the niche market of tradeshow training, she has presented workshops on the subject at some of the most recognizable Fortune 500 corporations. Friedmann also hosts "Riches in Niches Radio" every other Tuesday at 8pm EST on wsRadio.com, where she shares her expertise on niche marketing for entrepreneurs as the author of "Riches in Niches: How to Make it BIG in a small Market."
The Tradeshow Coach's website provides several resources to companies that wish to improve their performance at tradeshows:
- Tradeshow training articles on topics such as the ROI of tradeshow participation and how to exhibit more effectively
- Tradeshow training videos--also available at Friedmann's YouTube page--covering everything from uniforms and dress codes to goals, objectives and planning
- An e-learning program for exhibitors
- An overview of Friedmann's tradeshow coaching program
- Webinars walking attendees through the nuances of tradeshow participation
Additionally, anyone who signs up for The Tradeshow Coach's email list receives the latest edition of Exhibiting Success for free.
"A great deal of the advice and tips in these resources applies not only to brick-and-mortar events, but also to virtual events," said Friedmann. "Virtual events also come with their own considerations and idiosyncrasies. There's no better way to gain a full command of the skills necessary for success at virtual events than to participate in a tradeshow coaching program."
About Susan Friedmann, CSP, The Tradeshow Coach
Susan Friedmann, certified speaking professional and author of "Meeting and Event Planning for Dummies" and "Idiot's Guide to Target Marketing," helps companies of all sizes improve their performance at tradeshows and thus improve their profits, as well. She has helped some of the most recognizable brands in the world -- including Siemens, Kimberly-Clark, IBM, American Express, and many others -- get the most out of attending industry events. Additionally, on "Riches in Niches Radio," she helps entrepreneurs of all kinds by drawing on her latest book, "Riches in Niches: How to Make it BIG in a small Market," which imparts the wisdom she has acquired in her own niche as a tradeshow coach. Friedmann has been mentioned in Adweek, various cities' Business Journals, The Boston Herald, The Salt Lake Tribune, The New York Times, BusinessWeek Online, and other national and international print publications.
Susan Friedmann, CSP
The Tradeshow Coach™
Susan (AT) TheTradeshowCoach (DOT) com
Brent W. Skinner
President & CEO of STETrevisions
BrentSkinner (AT) STETrevisions (DOT) com