Clean Agency Collaborates with Spin Master Ltd. to Establish Environmentally Preferred Toy Packaging

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Clean Agency, a firm specializing in sustainable business strategies for companies with strong commitments to corporate social responsibility and the environment, recently created a sustainability platform for Spin Master Ltd., the fifth largest toy manufacturer in the world.

Clean Agency has helped guide Spin Master to implement policy before government regulation or retail initiatives are put in place, enabling us to stay ahead of the trend and work toward our sustainability goals.

Clean Agency, a firm specializing in sustainable business strategies for companies with strong commitments to corporate social responsibility and the environment, recently created a sustainability platform for Spin Master Ltd., the fifth largest toy manufacturer in the world.

With products distributed in over 50 countries, Spin Master Ltd. has an extensive presence on retail store shelves in the U.S. and internationally. Aiming to reduce their impact on the environment, Spin Master Ltd. joined forces with Clean Agency to create a sustainability policy that guides product packaging towards material choices that improve a package’s environmental performance. Clean outlined several environmental concerns related to the manufacture, conversion and disposal of polyvinyl chloride (PVC, prevalent within the toy industry) and its various stabilizers in packaging and put forward alternatives that avoid such concerns.

“Clean Agency has helped guide Spin Master to implement policy before government regulation or retail initiatives are put in place, enabling us to stay ahead of the trend and work toward our sustainability goals,” said Michelle Dube, VP of Packaging and Design, Spin Master Ltd.

Clean Agency has worked with Spin Master Ltd. to promote environmentally preferred packaging as one of its top priorities moving into 2010 and 2011. By coupling better material choices with supply chain efficiencies, Spin Master Ltd. stands out with retailers interested in environmentally preferred packaging and reduced costs.

About Clean
Established in 2002 and based in Los Angeles, Clean is a researched-based outreach firm specializing in strategic planning, environment and economic research, integrated marketing and product packaging. Leading in the development and communication of green industry initiatives on a global scale, Clean creates customized solutions for nationally recognized brands and innovative entrepreneurial companies, enabling them to improve their economic and environmental performance simultaneously. For more information please visit http://www.cleanagency.com .

About Spin Master
A multi-category children’s entertainment company since 1994, Spin Master has been designing, developing, and marketing consumer products for children around the world and is recognized as a global growth leader in the toy industry with a strong track record of breaking into new categories and identifying what kids want. Now ranked as the 3rd largest toy company in North America, Spin Master is best known for such popular brands as boy’s action phenomena Bakugan Battle Brawlers™ (2009 Toy of the Year), Air Hogs® (2008 Toy of the Year winner), Tech Deck™, as well as best-selling activity lines including Aquadoodle™ and Moon Sand™. Liv™ is Spin Master’s strongest launch into girls’ products in the company’s history. The company has also recently marked an entry into children’s media with the launch of Spin Master Entertainment, a division focusing on the design, development and production of television and other media properties, including a 2011-slated Bakugan feature film with partner Universal Pictures. Spin Master employs over 680 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong, China and Mexico. For additional information please visit: http://www.spinmaster.com .

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Nicole Bailey-Andrade
Clean Agency
323-255-9178 ext. 13
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