Dolphin Blue Continues Sustainable Business Practices Through Tough Economic Times

Dallas, TX (PRWEB) May 6, 2009

Dolphin Blue, recently celebrating its 16-year anniversary, has no intention of abandoning its commitment to the environment during the recession. In fact, the company will again raise the bar with plans to operate "virtually" to help reduce its impact on the environment. The online retailer offers only products that contain, at minimum, 20 percent post-consumer recycled material with many items containing 100 percent post-consumer recycled material. Every purchase of recycled office supplies at Dolphin Blue contributes to the sustainability of our planet.

In spite of difficult economic times, Kemper believes that companies can benefit from operating sustainably.

"Most companies simply do not take the time and resources to understand the advantages of investing in alternative forms of energy; however, the early adoptors are finding out that they have the most to gain, both in revenue and competitive advantage," Kemper told Jessica Tremayne in a recent interview for Smart Business Dallas. "As an example, when Whole Foods Market announced last year that it was buying only energy to power their stores that is sourced 100 percent from renewable sources, they gained massive amounts of free press. PR experts have valued that free press at approximately $1.4 million. How much value is my mention of Whole Foods worth?"

Later, Tremayne asked Kemper why others haven't invested in sustainable energy sources. Kemper responded, "I believe it is mainly because, as humans, we resist change. We know what we've been taught, and in that context, we haven't yet seen the value in making the transition."

"I have met with CEOs of several Fortune 500-sized companies. They are not operating in an unsustainable manner because they don't care, but, rather because they are practicing only what they know, and have been taught. If any one of them were to really stop and consider the mess we're leaving for future generations, I believe they would abruptly and ardently begin their personal pursuit of sustainability."

Kemper's key accomplishments in 2008-2009 include:

• Writing the guest commentary to the 2009 edition of The Green Office Guide.
• Appearing as a guest on energizeGreen (KMNY 1360AM) on Jan. 3rd, 2009 and the Greener Side on March 17th, 2009.
• Being featured in Entrepreneur (July 2008), Print Professional Magazine (July 2008), Smart Business Dallas (February 2009), Pollution Engineering (Sept. 2008), Government Procurement (August 2008) and Virginia Review (March/April 2008)
• Speaking at: Texas Woman's University on Sept. 24th 2008. The topic was "The Importance of Civic Engagement." The University of Texas at Arlington on Feb. 5th 2009. The topic was "Greening the Economy." Northwood University on March 25th 2009. The topic was "Sustainability: A 50-Year strategic Plan."
• In FY 2008-2009, Kemper also recorded sales of 1.6 million.

About Dolphin Blue:
Tom Kemper is CEO and founder of Dolphin Blue, an online retailer of environmentally responsible office supplies. The Green Office Guide is available for free download at http://www.dolphinblue.com . Since 1993, Dolphin Blue has promoted the responsible stewardship of Earth's resources by encouraging the conscientious purchase of everyday business supplies. All products sold through Dolphin Blue contain, at minimum, 20 percent post-consumer recycled material, most being made of 100 percent post-consumer recycled materials. Packages and labels are made using only post-consumer recycled materials and are printed using only soy and vegetable-based inks. Supporting initiatives such as Sustainable Dallas and other sustainability-focused projects and organizations, Dolphin Blue's efforts educate consumers and businesses with environmentally responsible practices, assisting in creating a sustainable planet for future generations. Tom is available for speaking opportunities. To contact Dolphin Blue visit http://www.dolphinblue.com or call 800.932.7715.

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