Southwind Hotels and Resorts Launches Demand Management Programs at Westwinds Waterfront Resort and High Point Plaza

Share Article

Southwind is pleased to announce two new demand management clients - the High Point Plaza Hotel and Conference Center, a full service resort and conference center in the Piedmont Triad region of North Carolina; and the Westwinds Waterfront Resort - an independent resort with 34 condos in Treasure Island, Florida.

High Point Plaza, High Point, North Carolina
Through the utilization of OTA's, property site management, rate parity and integrity, and staff training this property has enjoyed a year-over-year increase of 17%.

The Westwinds Waterfront Resort and the High Point Plaza Hotel and Conference Center have chosen Southwind Hotels and Resorts to provide revenue-optimizing solutions for their properties.

Headquartered in Tampa Bay, Florida, Southwind specializes in quick turnarounds and long-term management solutions for both branded and unbranded independent and boutique hotels.

Southwind’s chief Demand Manager, Dawn Thomas, encourages new owners and seasoned hoteliers alike to learn more about what Southwind can do for their business. For starters, Thomas and the Southwind team will develop a complimentary “demand health" evaluation for prospective clients that centers on actionable data.

Southwind's two newest clients each received the no-cost demand management evaluation before signing on. The analysis includes an examination of rate parity across channels, an assessment of allocation practices, and a review of the property's online presence.

Southwind's hotel revenue management solutions are designed to maximize a hotel's revenue opportunities and minimize its risks - at a time when consumers have unprecedented access to information via mobile devices, social media platforms, and third party channels.

As a property management company, Southwind engages directly with hotel department heads and distribution channels to streamline marketing, sales, and social media efforts. They offer full service solutions, too, including on-property management, hiring, food and beverage service, as well as services like hotel website design and hotel booking engines.

Southwind President Gilles Arditi is a Certified Hotel Administrator with over twenty years of service in hospitality management. Arditi is also an authority on property repositioning, property take-over, budgeting, sales and marketing planning and implementation; business planning and implementation; managerial staff development, and new property management.

Thanks to its extensive experience with branded hotels, the Southwind Hotels and Resorts team understands the complicated ins and outs of franchising requirements and is adept at navigating negotiations and completing improvements.

Arditi and his team also provide specialized management services to troubled properties, including those in need of hotel receivership services. Related areas of expertise include property take-overs and acquisitions, budgeting, renovations and re-openings; taxes, regulations, and ordinances, as well as in hands-on hotel management and negotiations.

Southwind provides full service solutions to the popular Coconut Cove All-Suite Hotel in Clearwater Beach, Florida. A 42-unit boutique hotel, Coconut Cove opened in the summer of 2011 at the end of the recession. According to Arditi, "By applying the right degree of demand management, sales, marketing and operational knowledge, the hotel has reached stabilization levels in less than two years."

Southwind started providing its demand management services to the Barefoot Beach Resort in Madeira Beach, Florida in February 2012. In this case, "Through the utilization of OTA's, property site management, rate parity and integrity, and staff training this property has enjoyed a year-over-year increase of 17%" said Arditi.

The High Point Plaza is a 3-star, full service hotel conveniently located in Downtown High Point, in the Piedmont Triad region of North Carolina. Fully renovated, the hotel provides 12,500 sq. ft. of flexible meeting & banquet facilities, including 11 conference rooms ranging from 600 sq. ft. to 5,100 sq. feet.

In Treasure Island, Southwind client Westwinds Waterfront Resort features 34 spacious one and two bedroom waterfront vacation condos with fully-equipped kitchens; a large waterfront pool, BBQ, laundry facilities, and views of the open bay.

Hotel owners and managers interested in Southwind's hospitality management services can receive a complimentary 3-point analysis of their property's current "demand health." This customized report "gives hoteliers a better understanding of demand management and its impact on their bottom line" says Arditi.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gilles Arditi

Dawn Thomas
Follow us on
Visit website