The guest mix of our clients is rapidly evolving. We want to enable our clients to understand total revenue per guest as well as ensure they can cater to the needs of new and emerging markets.
Dubai, UAE (PRWEB UK) 28 March 2013
SweetBeam, the Dubai-based Individual Marketing company, announced today the launch of its new nationality-based guest analytics feature. The news follows the successful pilot conducted at one of Dubai’s most renowned five-star business hotels*.
SweetBeam's in-depth nationality-based trial, guest-spending data was collected 24 hours per day over a six-month period from all rooms in the hotel. Nearly all of the hotel’s outlets and services, including restaurants, bars, spa, room service and laundry, were included in the pilot study.
The results of the study revealed guest preferences and spending patterns across the top nationalities of in-house guests. The study revealed which nationalities exhibited the highest and lowest number of purchases and the total value of their spending, according to time of day and season, as well as outlet and service.
“The guest mix of our clients is rapidly evolving,” said Daniel Gates, SweetBeam VP Marketing. “We want to enable our clients to understand total revenue per guest as well as ensure they can cater to the needs of new and emerging markets.”
The results offered insights that will allow the pilot hotel to understand the total value of the different nationalities in their guest mix and to devise strategic nationality-based promotions. The insights will also allow SweetBeam to further tailor Individual Marketing content to specific nationalities to boost guest spending and revenue for the hotel.
The nationality-based guest analytics feature will be enhanced using the findings of the pilot and will become a service option for all current SweetBeam clients.
*The name of the hotel cannot be disclosed for confidentiality reasons.
SweetBeam is the leader in Individual Marketing to increase guest spending in luxury hotels and resorts after the guest has arrived on the property. By allowing luxury properties to proactively communicate to each guest individually, SweetBeam is most effective way to promote hotel outlets, inform and inspire hotel guests, and increase hotel revenue. SweetBeam Individual Marketing is built on patented technology and includes a comprehensive range of services including consulting, creative management, system operations and analytics. SweetBeam is headquartered in Dubai, with offices in the United Kingdom and France, and is offered exclusively to qualifying luxury properties.