Swimwear Galore Reveals High Demand Continues for Hottest Swimwear Trends

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While Summer’s rays may be fading fast from Southern hemisphere shores, Australia’s largest swimwear retailer, Swimwear Galore, reveals demand remains high for the latest in beach and poolside fashion.

Seafolly retro high-waisted set

Swimwear Galore stock retro high-waisted Seafolly sets - this season’s hottest trend

The biggest trend is the high waisted pant. It used to be a high fashion item but now it’s very mainstream. Everyone is loving the retro look and it can’t hurt that it disguises the tummy!

Swimwear Galore are widely recognised as swimwear experts thanks to three decades worth of experience of selling swimwear sourced from across the globe. They have declared that despite department stores filling their shelves with winter warmers, consumers continue to flock to their online store and physical locations for this year’s hottest styles.

“The biggest trend is the high waisted pant. It used to be a high fashion item but now it’s very mainstream. Everyone is loving the retro look and it can’t hurt that it disguises the tummy!” exclaimed Marketing & Online Manager, Caz Skudar.

“Brands like Seafolly, Isola, Jets and Baku have done some great one pieces this year which a lot are opting for. It’s actually trendy again to wear a one piece.”

Also making their way from the catwalk to the coast are the block colours that have dominated the fashion world in recent times. In terms of design, top sellers are animal prints and khaki tones, while perennial favourites remain cute floral prints or classic stripes.

In order to keep up with the latest in swimwear fashion, the company’s buyers regularly attend trade shows in Europe and America and bring back many specialty brands from overseas.

Swimwear Galore stocks over 70 brands in total all year round, including leading Australian labels Seafolly, Jets, Baku, Sunseeker, Isola, Speedo, Tigerlily, Ginja, 2Chillies, Rival and Funky Trunks.

Shop by shape

The key to Swimwear Galore’s ongoing success has been recognising that every body is different and ensuring they cater for all physiques.

Rather than likening the female form to the contents of a fruit bowl, Swimwear Galore have used extensive research in order to create six individual profiles for their unique ‘Shop by Shape’ system.

“Let’s face it, not many of us look forward to trying on a swimsuit! This is why we deem that the most crucial part of our business is to help customers shop for their shape so they can feel great when they’re at the beach or by the pool,” explained Mrs Skudar.

“We developed ‘Shop by Shape’ to help with the often tricky task of finding a style that suits your individual body, and the feedback from this has been extremely positive.”

Shoppers can use detailed descriptions to identify if their shape is Bootylicious, Tummy Trouble, Big Bust, Curvy, Petite or Small Bust, then view a wide range of swimwear sets which will be most flattering for them.

In order to cater for all of the different bodies, Swimwear Galore include women’s plus sizes, cup sizes up to a G cup, maternity, mastectomy and a wide range of chlorine resistant styles for pool lovers.

They can also accommodate the whole family, with a large range of men, girls and boys swimwear, as well as a comprehensive range of accessories such as cover-ups, sun protection, hats, beach bags and sunscreen.

Consumers wanting to view the latest in swimwear fashion all year round and establish which costumes will suit them best can visit http://www.swimweargalore.com.au.

About Swimwear Galore

Swimwear Galore began 30 years ago with just one small rack in a family owned fabric shop. Since then, it has become Australia’s largest swimwear retailer, offering the latest trends and over 70 of the world’s leading brands all year round.

The key to their success is recognising that every body is different, every body is beautiful and ensuring they cater for all shapes and sizes and provide options for the whole family.

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Caz Skudar
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