San Jose, California (PRWEB) February 22, 2010
The desire of women to look fashionable by the pool and at the beach is driving demand for bikines and swimsuits; and these changing trends in fashion are prompting designers to update swimwear and beachwear costumes regularly. Increasing incorporation of fashion elements into swimwear is attracting more consumers, especially the new generation. The women's swimwear fashion is led by asymmetric designs, bold colors, African and geometric prints and the classic yet modern silhouettes. This trend is noticeable in several new collections, such as The Secret Designer Collections of Victoria comprising push-up tankini-tops in tiger prints and dots and one-piece Red Carter Giraffe cutout. The latest New York Runway fashion includes jungle and tribal prints in their collections.
Currently, consumers sport swimwear in all seasons, which is driving business growth. The way men regard swimwear changed over the years and the product is increasingly moving into the casual clothing category. With conventional men becoming more conscious about their looks, designers are expanding product options, leading to increased business. There is a growing use of swimwear such as shorts, particularly boardshorts as casual clothing. A key reason for entry of fashion into men's swimwear is more men sporting silhouettes, including ones that reveal body shape. While sports brands are becoming more fashionable, fashion brands are getting more sports functionality.
Europe and the United States dominate the global swimwear and beachwear market, as stated by the new market research report on swimwear and beachwear market. Major drivers for the swimwear and beachwear market include relaxed dress codes, increasing interest in body care, social mobility, and improved performance of textile industry. The developing world such as the South East Asia and China provide a greater opportunity for the growth of the swimwear market as the western swimwear habits gain hold in the developing nations. Swimwear for older women, made of specialty fabrics, supporting their physique, serve to propel growth of swimwear among older women. Other drivers for swimwear and beachwear include the growth of the beauty and spa industry along with an increased demand for specialty swimwear by women.
Key players profiled in the report include American Apparel, Inc., Diana Sport, Eveden Group, Equatorsun Ltd., Jantzen, Inc., La Perla Group, Nitches, Inc., NOZONE Clothing Limited, O'Neill, Inc., PARAH S.p.A, Pentland Group plc, Perry Ellis International, Inc., Quiksilver, Inc., Seafolly, Seaspray (UK) Ltd., Swim Suit Company, Tefron, The Wet Seal, Inc., TYR Sport, Inc., VF Corporation, and Warnaco Group, Inc., among others.
The report titled "Swimwear and Beachwear: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, product overview, product introductions/innovations, profiles of major players, and recent industry activity. The study analyzes market data and analytics in terms of value and volume sales for The United States, Europe, Brazil, and Rest of World.
For more details about this research report, please visit http://www.strategyr.com/Swimwear_and_Beachwear_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Web Site http://www.strategyr.com/