3Cinteractive® Becomes Microsoft Dynamics CRM Independent Software Vendor

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3Ci to highlight its retail mobile solutions at the National Retail Federation’s 101st Annual Convention and Expo, January 15-18, 2012 in New York City

Switchblade, 3Ci's cloud-based mobile platform

3Ci’s cloud-based mobile platform Switchblade® will be integrated with the Microsoft Dynamics CRM framework allowing for the seamless extension of customer relationship management (CRM) processes to the mobile device.

3Cinteractive®, the leading provider of cloud-based enterprise mobile solutions for the Fortune 1000, announced that it has become an official Microsoft Dynamics CRM Independent Software Vendor (ISV). 3Ci’s cloud-based mobile platform Switchblade® will be integrated with the Microsoft Dynamics CRM framework allowing for the seamless extension of customer relationship management (CRM) processes to the mobile device. The Switchblade platform will allow Microsoft Dynamics CRM clients to deploy multi-channel applications that include messaging, mobile web, smartphone apps and voice, that work on any carrier or device. This will enable them to communicate with consumers, complete business processes, and provide information on-demand with a short time to market and minimal expense barrier.

“We are extremely excited about this strategic integration with Microsoft Dynamics CRM as this furthers our strategy of leveraging our Switchblade platform to extend enterprise CRM communications to mobile devices,” said Jeremy Martin, 3Cinteractive’s Senior Vice President of Business Development. “Our solution provides significant value by allowing Microsoft Dynamics CRM clients to seamlessly leverage the mobile channel by relying on Switchblade for secure, ubiquitous and compliant access across the fragmented mobile channels of messaging, voice, smartphone apps and mobile web.”

“The capabilities 3Cinteractive's Switchblade platform brings to Dynamics CRM clients are a great example of Microsoft's commitment to continue to bring best of breed technology capabilities into the Dynamics CRM platform,” said Will Roche, Microsoft’s US Dynamics Retail Industry Market Development Manager. “The ability to securely extend the intelligence and capabilities of the Dynamics CRM platform to consumers' mobile devices will enhance the reach and effectiveness of Loyalty, Client Telling and Demand Generation.”

3Ci will be in attendance at the National Retail Federation’s 101st Annual Convention and Expo January 15-18, 2012 in New York City. If you like to set up a meeting at the show and learn more about 3Ci’s retail enterprise mobile solutions please email Solutions(at)3Cinteractive(dot)com.

About 3Cinteractive
3Cinteractive® (http://www.3Cinteractive.com) provides enterprise mobile solutions that help our clients improve efficiencies by extending operational and CRM processes to the mobile channel. 3Ci’s cloud-based mobile platform – Switchblade® – allows businesses to deliver multi-channel mobile applications on any handset or carrier, using integrated technologies such as messaging, mobile web, smartphone apps and voice. And our expertise in mobile makes it easy for businesses to deploy and maintain effective mobile solutions. 3Ci is an active member of the CTIA and Mobile Marketing Association and is listed as one of the top ASPs by the Common Short Code Administration. Follow 3Cinteractive on Twitter @3Cinteractive and on Facebook at http://www.facebook.com/3Cinteractive.

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Vinnie Fiordelisi
3Cinteractive
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