Synergy Sports Technology Announces New Agreement with NBA : Leading Video Scouting Products to be Utilized by NBA, WNBA and NBA D-League

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Synergy Sports Technology today announced a new multi-year licensing agreement with the National Basketball Association (NBA) that will continue to bring the power of Synergy’s pro-level video scouting products to the NBA, and for the first time, to the WNBA and NBA D-League.

We could not be more excited about what this means for Synergy and the NBA

As part of the agreement, Synergy's advanced analytics and intricate play-type data for the NBA will be made available to NBA TV, the league's 24-hour network, and the league's television partners to utilize during their game broadcasts. Additionally, Synergy will also look to work with various NBA partners and other entities to integrate their unique video technology and statistical tools into various online, wireless and interactive platforms.

"We could not be more excited about what this means for Synergy and the NBA," said Synergy's Founder and CEO Garrick Barr. Mr. Barr, formerly with the Phoenix Suns and the first person to employ digital editing in professional sports, added, "By combining Synergy's revolutionary technology, our pro-level data and the NBA's video and statistics, fans on and on NBA TV will have more access to the most advanced scouting technology in the world."

Synergy's Web-based solutions are currently used by the majority of NBA teams, and now WNBA and NBA D-League teams will be able to utilize the product during their respective seasons. The system provides coaches and teams with a comprehensive statistical video database to deliver streaming video or downloaded content editing. Decisions about what to view are directed by sophisticated statistical displays that consist of interlaced Synergy and NBA generated data.

Synergy's technology is directed by Co-Founder and CTO, Nils Lahr. Mr. Lahr has a long history of innovation in the broadcast industry beginning with his work at CNN's ground-breaking digital broadcast studio, VXtreme, and as CTO of iBEAM who became the world's largest content delivery network in the late 1990's.

"Synergy is eager to pursue the possibilities," said Lahr. "The new-media market is growing at exponential rates and sports are the perfect venue to spearhead interactive experiences within the newer entertainment platforms. With Synergy, fans in the future may be able to create mash-ups that have meaning and use Synergy's intense data to fuel social network discussions and debates."

About Synergy Sports Technology - Founded in 2004, Synergy Sports Technology provides the world's premier, high volume, real-time, video-indexing statistical engine and online retrieval platform. Sports teams around the world use Synergy's web-based services to drill down on unique professional-level data and matching video content. Synergy logs every possession of every game according to coaching-designated criteria. Resulting data is interlaced with league-generated stats to produce visual displays that provide startling insight into player and team performance. All visual elements and data points on the company's website are linked to automated video edits to provide the ultimate on-demand scouting experience.

Synergy owns its own global network with multiple datacenters and network node locations in over 25 cities in the USA and Europe. The company maintains a secure online video exchange service to connect its products and services to a highly developed content delivery network (CDN), making Synergy's video distribution platform the most advanced in the world. Video may be streamed or downloaded for mobile disconnected use, and the company also manages client-based video exchange servers that are updated in real-time with authorized content.

Synergy, rapidly becoming the largest professional video exchange network in the world, enables organizations to inject their own content and permission others for access. Synergy's "ontological" tagging methods (patent pending) provide unmatched flexibility and sophisticated workflow functions. Clients can add their own tags to video from remote locations, enabling entire organizations to collaborate synchronously. At any time, clips can be saved off to create custom edits. Once video and/or data is placed into the Synergy video platform, Synergy provides instantaneous Internet access to content from anywhere in the world while managing the creation of automated and custom edits, stats displays, video e-mail functions, iPod transfers, smart phone access and a growing number of consumer-facing applications.

For media inquiries, please contact Holt Hackney of Hackney Communications at or 512-478-8858, ext. 115.

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