Taddy Hall Joins Meteor Solutions as Chief Operations Officer

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Meteor Solutions Enables Advertisers to Monetize Social Media

Taddy joining our team marks a major milestone in the development of our business

Meteor Solutions, the technology provider that measures the value of online word-of-mouth and pass-along activities with the same precision as paid media, today announced that it has hired online advertising, marketing, and branding leader Taddy Hall as its Chief Operations Officer. Hall is the co-author of "The Online Advertising Playbook" and Former Chief Strategy Officer for the Advertising Research Foundation (ARF).

Asked about what attracted him to Meteor, specifically, Hall explained, "Meteor is doing for Social Media what Google did for Search: enable monetization at scale. Google's great innovation was not a search algorithm; it was AdWords, which enabled marketers to monetize search activity. 2009 for Social Media is what 1999 was for Search: massive consumer adoption but limited opportunity for marketers."

"For the last few years I've been watching the growth of Social Media and wondering who's going to make all this activity economically meaningful? A friend at Microsoft (Meteor client) suggested I meet Ben Straley (Meteor Solutions CEO), and it happened pretty quickly. Not many early stage companies can sign-up companies like Microsoft, Alaska Airlines, and Cisco in their first six months of operation. This says something about how big the opportunity is and also about how well positioned Meteor is to capitalize. I'm excited!"

Hall will work closely with company CEO and co-founder Ben Straley to lead Meteor Solutions through its next phase of explosive growth and help execute aggressive new revenue plans for 2009 and beyond. "Taddy joining our team marks a major milestone in the development of our business," said Ben Straley, CEO and founder of Meteor Solutions. "His impressive background as an advertising, marketing, branding and sales authority is exactly what we were looking for to help lead our company through its next growth phase and beyond."

About Taddy Hall
Hall specializes in leading organizations through high growth - as well as tumultuous change -- on the road to success. Most recently, Hall served as the Chief Strategy Officer for the Advertising Research Foundation (ARF), where his primary responsibility was to help senior executives meet growth objectives by making marketing more effective and accountable.

Hall is a recognized authority in the fields of marketing, innovation, advertising, and competitive strategy. His articles on innovation have appeared in The Harvard Business Review (12/2005 and 1/2009), The Wall Street Journal, Ad Age, and CMO Magazine. He is also co-author of The Online Advertising Playbook, published by J. Wiley in April, 2007.

He began his career as Venture Capital and Private Equity Industries, working for Advent International both in the US (3 yrs.) and Latin America (2 yrs.). He then transitioned from finance to operations, managing venture-backed businesses - three of which were technology/internet related.

Hall holds a Bachelor of Arts Degree from Yale University and an MBA from Harvard University. Over the last decade, he has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on the publication of The Innovator's Solution and Marketing Malpractice (HBR05). While at Harvard, Hall worked as an independent researcher with competitive strategy authority, Professor Michael. E. Porter, to develop and implement strategies for competitive inner city economies. He currently serves on The Global Advisory Board of Endeavor (New York City) and on The Board of Managers of The Meredith Mathews YMCA (Seattle).

How Meteor Solutions Works:
Meteor Solutions is an Internet software technology provider that measures the value of online word-of-mouth activities with the same precision as paid media. The company's Meteor Tracker quantifies the "pass-along" of content from one person to another as they share links, bookmarks, emails, instant messages and mobile messages. As tracked content is shared among friends, on blogs, and within communities, Meteor generates a sharing graph that shows exactly which people, blogs, and social networks are generating the most buzz about a brand, product, or campaign - so marketers can then make targeted media buys and optimize campaigns based on the findings.

Meteor has been used to track word of mouth for several multi-million dollar marketing campaigns for some of the top online, mobile, travel and game companies. Some of its clients include Alaska Airlines, Microsoft, Comcast, Palm, Bethesda Software and many more.

About Meteor Solutions:
Meteor Solutions is an Internet software company that captures data for online word-of-mouth activities - filling the huge advertising and marketing gap currently plaguing the online advertising industry. Using the patent-pending Meteor technology platform, Meteor Solutions enables advertisers and publishers to measure, optimize and amplify online word-of-mouth with the same precision as paid advertising. Since it was founded in December 2008, Seattle-based Meteor has been used to track word of mouth for several multi-million dollar marketing campaigns by major brands. Some of the top online, mobile, and game companies are also using Meteor, and its client list is continuing to grow despite the economic downturn. More information about Meteor Solutions and the Meteor platform can be found at Meteor Solutions.

Contact:
Susan Lusty
PR for Meteor Solutions
Phone: 206-331-4659

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