Shopping and media channels need the opportunity to show their value, while our consumers need the best user experience possible
New York, NY (PRWEB) April 14, 2011
Through deployment of TagMan, Meijer will be able to create cost efficiencies in online channel marketing and improve page load speeds, as well as utilize attribution reporting to see a consumer's entire path to purchase through channels such as natural and paid search, affiliate sites, comparison engines, and display banner ads. As a result, Meijer can ensure that all channels are being properly credited with their contribution to that particular purchase.
With the increasing number of vendor pixels and tags incorporated on today's online retail sites, along with the disparate reporting and usability challenges posed by each tag's unique code, e-commerce companies like Meijer are increasingly turning to TagMan's solution to simplify tag management. Additionally, TagMan enables retailers to adhere to privacy standards by allowing site visitors to opt out of certain types of advertising.
TagMan will manage and track the numerous vendor code snippets Meijer has running across its e-commerce site through a scalable, centralized tag management system that includes e-commerce tools and tags used to track Meijer's online campaigns. Display, natural search, coupon affiliates and social widgets will all be combined in the solution to create deeper reporting insight.
"Shopping and media channels need the opportunity to show their value, while our consumers need the best user experience possible," said Dawn Bronkema, director of e-commerce marketing, content and design at Meijer. "Acquisition marketing efforts however, too often held back through system constraints, usability hindrances and disparate reporting challenges. TagMan's centralized system gives Meijer the control and insight demanded in a rapidly changing ecosystem to scale our online marketing efforts cost effectively."
"TagMan was developed to remove the problems associated with site tagging and campaign management, as well as reduce the risks associated with data-driven policies," said Paul Cook, CEO and founder of TagMan. "Meijer is now better able to use new marketing technologies and measure their effectiveness more accurately, to determine which approaches yield the highest conversions. Additionally, they can stay on top of continually evolving do-not-track measures that create additional challenges for digital advertisers."
Meijer is a Grand Rapids, Mich.-based retailer that operates 195 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at http://www.meijer.com. Meijer is IR 362 for 2009.
TagMan is the smart container tag for enterprise e-commerce that offers real-time attribution. By acting as a single, universal tag and interface through which tracking tags and pixels can be deployed, online marketers can save time and money in the way they implement, manage and track campaigns. TagMan goes beyond last-click by capturing the complete path to conversion of online customers and providing real-time attribution reports that alleviate discrepancies between display, CPA and PPC online advertising channels.
TagMan was founded in November 2007 with 38 staff across offices in New York & London. Clients include Global clients like Ancestry.com, Virgin Atlantic and Subaru as well as other retailers like Boden, B&Q, Laura Ashley and Debenhams. TagMan recently won the DPAC Award as the Best Advertising Analytics company as determined by peers in digital media and marketing.