Now Made to Order: for Online Take-Out, Delivery

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New service offers dine-at-home convenience for customers, business boon for restaurants. ( has announced plans to launch online take-out and delivery through a network of thousands of restaurants across the country. The company is offering the free service as a convenient way for diners to find local restaurants and place orders when dining at home or away. Restaurant owners can adopt the offering to cost-effectively meet new customers.

“Online take-out and delivery is the next logical step we’re taking to become the go-to online dining destination for diners and restaurants,” said Cary Chessick, president and CEO of “We’re continuing to fill a critical niche by making ordering-out an informed, easy and affordable process, while helping increase profits and revenues at restaurants across the country.”

Comprehensive Information, Convenient Service

Diners visit and search by zip code or area to find a restaurant that offers local take-out or delivery options. To place an order, diners choose an establishment from the listings and view pages that include take-out and delivery menus, culinary descriptions, photos, links to the restaurant’s interactive Web site and driving directions.

Diners are required to enter their full name, phone number, email address, menu selections, requested pick-up time and payment information. Diners can customize orders and add specific delivery instructions. Clicking the “submit” button sends an email or fax order to the restaurant indicating the diner’s menu selections, payment information and requested pick-up or delivery time. also provides restaurant and customer contact information for follow-up inquiries. Participating restaurants offer savings for orders placed through the system.

New Business Prospects for Restaurants

The take-out and delivery service allows restaurant owners to access and set up an online ordering system without costs in technology or marketing resources. The service does not require set-up, administrative or subscription fees and operates on a “pay-per-performance” model that allows restaurants to make transactions directly with customers and includes a revenue share with, only when purchases are made. There are no mark-up costs on menu items or service charges to consumers.

Once registered for the service, restaurant managers have access to accounts that display order transaction history, and qualitative and quantitative customer feedback—all provided to help bolster restaurant business.

“Online take-out and delivery from is a great opportunity for the independent restaurant owner,” said John Miko, Director of Marketing and iCare Services for SYSCO Corporation (NYSE:SYY). “They can offer added convenience to their new and loyal customers while creating a new revenue stream for their business. It also allows them to compete at a higher level in a challenging industry. With take-out and delivery, they’re not confined by the number of seats available to drive sales, so the potential for business is enormous.” will unroll take-out and delivery to restaurants first in Chicago through its foothold of nearly 500 city and suburban eateries already part of the network. In the coming weeks, the service will be introduced market-by-market for the additional 8,000 restaurants across the country. The company will also continue to recruit restaurants through traditional and online marketing initiatives. New restaurants will have the option to offer the service.

According to the National Restaurant Association’s “2006 Restaurant Industry Forecast,” 34 percent of adults say that purchasing take-out food is essential to the way they live. Nearly two of five adults reported that they bought take-out foods from full-service restaurants in the last year. already serves as an online hub for millions of diners who enjoy eating out for less and taking advantage of the site’s $25 dining certificates for $10. The company also recently launched online reservations for arranging, confirming and rescheduling restaurant bookings. More than 8,000 restaurants participate in the dining certificate program and 6,000 restaurants offer reservations through the site.

Editors Notes

1). Visit for high-resolution online take-out and delivery images.

2). Cary Chessick, president and CEO of, is available for interviews upon request.


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Jeff Conlin
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