Take 5 Solutions and Spectra Agree to Business Combination

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Take 5 Solutions http://www.take5s.com, a leader in multi-channel marketing, mobile technology, trigger, compiled and direct response data, and Spectra Products http://www.spectraproducts.com, the largest instatement insert provider in the U.S., announced that they have reached an agreement to combine their businesses.

Spectra Products, the largest instatement insert provider in the U.S.

Spectra Products is the largest instatement insert provider in the U.S.

Our plan is to expand the direct marketing solutions we offer our Fortune 1000 and other clients and to establish Take 5 as a dominant force in the multi-channel marketing arena.

Take 5 Solutions, a leader in multi-channel marketing, mobile technology, trigger, compiled and direct response data, and Spectra Products, the largest instatement insert provider in the U.S., announced that they have reached an agreement to combine their businesses. Together Take 5 Solutions and Spectra are a true force in multi-channel marketing with Spectra adding another touch point in customer acquisition and retention to Take 5's other channels. "We're excited about the opportunity to deliver additional value to our combined client base" said Dave Thornbury, Take 5 Solution's Chief Executive Officer.

Anthony Aquino has led Spectra Products (the combination of both Spectra and Media Solutions Services) for the past five years of its thirty five year-long operating history. He previously worked at Citibank as a business manager and marketing executive in both their Retail Bank and Credit Card businesses. In addition to his banking experience, Mr. Aquino served nearly ten years with the U.S. Army, including several contingency and combat missions as a paratrooper and ranger.

"We are extremely excited about the additional channels that Take 5 will allow us to offer our clients," said Aquino. "Dave [Thornbury] and I have been discussing for years how inserts and other print channels can become truly multi-media focused in driving customers to a wide range of reply paths that Take 5 will bring to the table. This will bring those ideas to execution, and it's clear that Take 5 shares our total focus on customers and their ROI. "

While Kinderhook Industries will retain a majority interest in Spectra Products L.L.C. it has repositioned Spectra under the Take 5 Solutions umbrella and established a focused move into the direct marketing industry. Spectra will retain all of its employees in Johnson City, NY.

The Spectra announcement is the second Take 5 business venture consummated within the last 30 days. Last month, Thornbury announced the acquisition of Ireland-based DRG Group, comprising DRG and Adforce.i.e. "Our plan is to expand the direct marketing solutions we offer our Fortune 1000 and other clients and to establish Take 5 as a dominant force in the multi-channel marketing arena." The Take 5 CEO plans to announce at least one more acquisition, possibly in the 4th quarter of this year. "Obviously, at this time it's premature to discuss the company or other aspects of the deal but suffice it to say it will provide a great lift to the direct marketing resources of Take 5 Solutions."

If you'd like more information about this announcement, or to schedule an interview with David Thornbury or Anthony Aquino, please callJohn Lofquist, Director of Marketing and Communications at 561.819.5555 Ext. 144 or e-mail jlofquist(at)take5s(dot)com

Spectra Products is the country's largest instatement insert provider and has a thirty five year operating history. Its tenured professionals have been buying print and alternate media for many Fortune 500 companies. To learn more about Spectra's services, please visit us at: http://www.spectraproducts.com

Take 5 is a leading provider of multi-channel marketing offering, e-mail, postal (business and consumer data), digital, mobile and social media. At the core of Take 5's offerings is one of the largest consumer and business databases that contains opt in e-mail addresses, life event trigger data, survey and response data, cell phone and landline data, along with over 1000 data attributes. To learn more about Take 5 Solutions, please visit: http://www.take5solutions.com

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Breny Brown

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