Comfort Zone® Brand Named Title Sponsor of Take Your Dog To Work Day® 2008

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Pet Sitters International announces Comfort Zone® with D.A.P® for Dogs as "Top Dog" sponsor of its tenth annual Take Your Dog To Work Day® event, to be held Friday, June 20, 2008.

2008 TYDTWDay Poster

We see the Comfort Zone® brand, with its focus on creating a harmonious environment for pets and their people, as the perfect complement to the tenth-year celebration of our international day for dogs.

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Pet Sitters International, creator of Take Your Dog To Work Day®, has announced Comfort Zone® with D.A.P® for Dogs as the official title sponsor of its tenth annual Take Your Dog To Work Day event, to be held Friday, June 20, 2008.

"Take Your Dog To Work Day has two fundamental goals--celebrating the great companions dogs make and encouraging individuals to adopt pets from local shelters and rescues," said PSI President Patti Moran. "We see the Comfort Zone® brand, with its focus on creating a harmonious environment for pets and their people, as the perfect complement to the tenth-year celebration of our international day for dogs."

Comfort Zone® with D.A.P® for Dogs and PSI will work together to provide a unique and integrated experience for dog lovers interested in taking their canines to work. The "Top Dog" sponsor will offer a free sample of convenient Comfort Zone® with D.A.P® Wipes to everyone who registers his or her participation at http://www.takeyourdog.com. This TYDTWDay-themed Web site offers a guide for bringing your dog to work, as well as tips for participating, celebrating and winning your boss over for the day. Participants may submit photos of their dog at work in the Web site's Professional Pooch Gallery.

"Comfort Zone® values the great companions dogs make and supports this day of celebration to raise awareness of pet adoption by bringing your dog to work," said Kathleen George, senior brand manager, Central Life Sciences Companion Animal Health Brands. "There is nothing better than bringing your best friend to work on this special day. However, we understand that you might not be able to have your dog with you every day, which is why we created products like Comfort Zone® with D.A.P® to reduce stress and unwanted behaviors by your dog when you can't be together. There is also a version of the product for cats, Comfort Zone® with Feliway®, to reduce stress and unwanted behaviors by your cat."

Pet Sitters International will host a random drawing for three Comfort Zone® with D.A.P® prize packs for individuals registering their participation at http://www.takeyourdog.com. In addition, several prizes are available for winners of the Professional Pooch Gallery photo contest. Participants who upload their TYDTWDay photos between May 1 and July 31 are eligible.

Since its inception in 1999, PSI's TYDTWDay has encouraged suitable businesses of all sizes to allow dogs in the workplace for one special day. According to a survey conducted by the American Pet Products Manufacturers Association (APPMA), nearly one in five companies allows pets in the workplace. PSI encourages businesses interested in learning more about TYDTWDay to visit http://www.takeyourdog.com for more information.

About Pet Sitters International
Established in 1994, Pet Sitters International (PSI) is the world's largest educational association for professional pet sitters, representing more than 7,900 independent professional pet-sitting businesses in the United States, Canada and abroad. PSI prides itself on its ability to provide its members with access to affordable bonding and liability insurance and educational resources such as PSI's Accreditation Program, The WORLD of Professional Pet Sitting magazine, The Pet Owner's WORLD magazine and PSI's annual Quest convention. For more information, visit petsit.com or visit the PSIStoreOnline to select from more than 1,200 pet sitter and pet owner products.

About Comfort Zone®
Comfort Zone® with D.A.P.® (Dog Appeasing Pheromone) mimics a natural pheromone released by mother dogs that acts to reassure and calm their puppies. Developed through years of veterinary research, this pheromone continues to have the same effect on dogs throughout adulthood. Comfort Zone® with D.A.P.® gives you the power to soothe and calm your dog whenever necessary -- to help reduce or eliminate undesirable behavior. Comfort Zone® with D.A.P.® is clinically proven to effectively control fear and stress-related behavior and is recommended by veterinarians and dog trainers. Comfort Zone® with D.A.P.® diffuser, spray and wipes are available in the health and behavior isle of most major pet specialty stores across the country. For more information, visit: http://www.petcomfortzone.com.

Comfort Zone is a registered trademark of Farnam Companies, Inc.
D.A.P. and Feliway are registered trademarks of Ceva Santé Animale

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