When hiring returns, will the recruitment process continue with business as usual? The results of this survey point to the opposite, showing signs of a reformed, fresh approach to hiring initiated directly by HR departments.
Chicago, IL (Vocus) March 4, 2010
TalentDrive, the creator of the online resume sourcing technology, TalentFilter, released the results from its recent “Recruiting and Hiring Environment in the New Decade” survey. The responses provide answers to critical questions facing the unemployed and active employees alike, showing signs of a recovering economy and innovation in the hiring process.
A question that is vital to thousands of unemployed Americans asked if companies plan to increase hiring budgets for 2010 and if so, when do they plan to begin hiring again? Nearly half (44%) of companies surveyed increased their budget for hiring over last year and 50% predict Q2 and Q3 to be the most active hiring periods. The survey asked if companies felt prepared for the hiring spike, with over 75% responding “not prepared to only moderately prepared”, an indication that many HR departments are stretched thin or utilizing inefficient hiring processes.
When asked what tactics companies are utilizing to attract and hire new employees, the survey unveiled an evident shift from years past. In the spirit of innovation, 52% plan to implement proactive recruitment marketing tools and campaigns opposed to traditional job posting/ advertising. In fact, 49% of companies decreased job posting budgets for 2010 with only 10% increasing their ad budgets. 31% are investing in new sourcing technologies to reach unique candidates and 60% have incorporated social networking as a key component in the recruiting process, but not their sole resource.
The survey asked what specific areas of the recruitment process are receiving funding from budget increases with 62% of companies increasing employee engagement/ retention programs over 2009. Not surprisingly, 38% of companies reported competitors recruiting their “A-level” talent as a major concern this year.
A related question asked if the company’s value of human capital had changed after the tumultuous economic environment of 2009. If so, were new employee centric initiatives put into place or receiving renewed attention? Nearly half, 47% of respondents answered “yes” with “increasing talent management and succession planning” the leading choice, followed by 45% focusing on “learning and skill refurbishing for current employees”.
As companies emerge from the recession, a clear concern is the need to reassure current employees that they are valuable. Internal promotion, retention programs and skill refurbishing are indicators that the value of the employees that helped these companies weather the storm is recognized. Additionally, as career opportunities increase with renewed hiring, companies are realizing voluntary turnover is imminent and the need to retain top talent is now. “My greatest fear? Not taking the necessary actions to communicate the company’s appreciation for its employees, allowing the competition a chance at our most valuable asset,” survey respondent.
10,832 professionals from F1000 Companies, Staffing Firms and Independent Recruiters were surveyed. This survey was conducted between January 20th, 2010 and February 20th, 2010 online.
In summary, the survey found these key take-aways:
- 44% of companies increased hiring budgets for 2010
- 50% plan to begin hiring most actively in Q2 and Q3 2010
- Over 75% are NOT prepared for the return of hiring
- Top tools for recruiting new talent? 52% Proactive Recruitment Marketing; 31% Sourcing Technologies; 60% Social Media
- 38% are afraid the competition will recruit their top talent
“When hiring returns, will the recruitment process continue with business as usual? The results of this survey point to the opposite, showing signs of a reformed, fresh approach to hiring initiated directly by HR departments. The idea of targeting and filtering qualified candidates through recruitment marketing campaigns shows a turn from the post-and-pray days to innovative, forward thinking techniques to reach potential talent. An important reformation that this survey reveals is the importance of the company’s core- its employees,” said Sean Bisceglia, CEO TalentDrive.
TalentDrive has released the industry’s most advanced SaaS resume sourcing solution, TalentFilter. Over 55 global companies have helped us develop one of the most easy to use, on-demand,talent sourcing tools on the market. As a subscriber, our recruitment technology sweeps and unifies thousands of paid and free resume databases in one location. TalentFilter then matches, hierarchies the results, and provides contact through auto scheduling. Through direct users and our API Partner’s platforms, over 100,000 recruiters have access to our technology. TalentFilter is proud to serve the United States, Europe, and The Pacific Rim. One search, one location, one technology. Thousands of sources. For more information, visit http://www.talentdrive.com.
Alissa Gothard, TalentDrive, 312.676.4204, alissa(at)talentdrive(dot)com